Apple made three significant product announcements Tuesday—the Apple Watch Series 6, the redesigned iPad Air and the new Apple One service bundles—and managed to create more confusion about the best way for its customers to spend their money.
When it comes to Apple Watch and iPad, the choice is no longer simply “Should I upgrade?” Apple, in trying to prove that its gadgets and services are for everybody, now offers a low-end budget-conscious option, a Goldilocks model and a premium, pricey tier.
But more products at more price points means too many overlapping features. And while the company did try to simplify its expanding services menu into flat-fee bundles, the bundles don’t satisfactorily address the needs of all their users.
One big takeaway from today’s virtual event—not to mention the ever-increasing lineup of iPhones, which we hope to hear more about soon: Apple no longer follows Steve Jobs’s keep-it-simple approach to products.