Apple’s September Event: No Crowds, a New Watch but Likely No iPhone – The Wall Street Journal

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Apple Inc. has long been a pioneer in marketing its products, but the tech giant is preparing for an unusual Covid-19 era September event on Tuesday, one that isn’t expected to feature an iPhone or a packed crowd.

Chief Executive Tim Cook will continue with the cadence of a keynote event, but via web stream, and instead of featuring a new flagship iPhone, the company is expected to reveal its latest watch and an updated iPad. The event is set to start at 1 p.m. New York time.

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