Arnott’s cut biscuits: Why some of Australia’s favourite varieties are disappearing

The real reason why some of Australia’s favourite biscuit varieties have disappeared from supermarket shelves and upset shoppers

  • Arnott’s discontinued three of its popular biscuit varieties without any warning 
  • Excuses have included a limited shelf space and a ‘decline in consumer demand’ 
  • Announcement of the biscuits being discontinued got hundreds of comments

Biscuit lovers have been left outraged and disappointed after Arnott’s discontinued three popular products without warning over the past 18 months.

Excuses have included a limited shelf space and a ‘decline in consumer demand and sales’ that made it ‘unsustainable’ to keep making the products, but judging by the fury from shoppers, that seems surprising.

In October, it was revealed the classic assorted variety pack had been secretly dumped due to poor sales.

‘There´s been a bit of buzz about our variety packs which we know Aussies love,’ Arnott´s wrote on social media at the time.

‘While we did say goodbye to classic assorted earlier in the year, we still have a range of delicious variety biscuit packs, including the new high tea.’

The other variety packs are family favourites and cream favourites.

But the move left many people angry, with the post attracting hundreds of comments.

‘I´ve been trying to buy the classic assortment pack for ages. Why would you get rid of the best pack by far? Both at home and in the office they were the best assortment,’ one person wrote.

Arnott's has dumped a popular biscuit range but introduced others. But the move left many people angry, with the post attracting hundreds of comments

Arnott’s has dumped a popular biscuit range but introduced others. But the move left many people angry, with the post attracting hundreds of comments

Another commented: ‘Our go to was always the classic assorted. I bought the family favourites the other day and they are just too plain and boring.’

Some people took the opportunity to grumble about other biscuits that had been discontinued in the past.

‘Need to bring back the old favourites … honey snaps, assorted cream. Too many different varieties of Tim Tams,’ one person wrote.

Another commented: ‘How about the real favourites – honey jumbles, lattice and coffee scroll? Now that would be classic retro.’

One keen shopper also pointed out the shocking price change.

‘Why would you think it was better to buy a packet of biscuits that has less variety and weighs less and is $1.50 dearer?’ they wrote.

‘The classic assortment was $4.50 and weighed 500g. The high tea version is 400g and costs $6. Don´t believe the hype, people, you are being ripped off.’

In October, it was revealed the classic assorted variety pack had been secretly dumped due to poor sales

In October, it was revealed the classic assorted variety pack had been secretly dumped due to poor sales

Last month, many people realised honey jumbles were no longer on sale either.

The decision to scrap the gingerbread fingers, which were topped with pink or white icing, happened in July last year.

But following the announcement about the classic assorted variety pack, customers flooded Arnott’s social media to complain.

‘At this stage, there are no plans to bring the product back to shelf,’ Arnott’s director of PR and consumer experience Amy Wagner said at the time.

However, Arnott’s did release a recipe for ‘very passionate fans’ to recreate the biscuit at home.

The lattice biscuits were also removed from shelves last year.

‘These biscuits were deleted based on a huge decline in consumer demand and sales in recent years, which in turn led to them to be unsustainable for us to produce,’ Arnott’s wrote on social media at the time.

Arnott’s does not appear to be rethinking the cancellations but has introduced other biscuit varieties, including a premium indulgent range, three new gluten-free options and its Tim Tam deluxe range.

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