Australian shoppers rush to buy a new $26 Kmart esky complete with ‘his and hers’ drinks holders

Bargain-hunting Australians are racing to buy an affordable new esky with ‘his and hers’ drinks holders sunk into the lid.

The ‘Picnic Cooler’, which has just hit shelves at Kmart online and in brick and mortar stores across the country, will only set you back $26.

A remarkably similar model on eBay Australia costs $78 – three times the price.

Demand has been surging since an eagle-eyed shopper posted a photo of the discount store’s latest release on social media.

The esky (pictured), which has just hit shelves at Kmart online and in brick and mortar stores across the country, will only set you back $26

The esky (pictured), which has just hit shelves at Kmart online and in brick and mortar stores across the country, will only set you back $26

‘Everyone needs this esky from Kmart,’ the woman wrote. ‘Perfect size and holds our glasses.’

The snap, which has already racked up 362 ‘likes’ since it was uploaded to a Facebook group just 30 minutes ago, has drawn dozens of responses with many tagging their friends, urging them to buy one.

‘Oh my god, that’s amazing – I’m gonna need this,’ one woman replied.

‘Love this so much, just ordered one,’ added a second. 

Seeing double: This model, which looks almost identical to Kmart's latest release, is available on eBay Australia for $78 - three times the price

Seeing double: This model, which looks almost identical to Kmart’s latest release, is available on eBay Australia for $78 – three times the price

A third said she doesn’t want it, she ‘needs it’.

Meanwhile a fourth called the bargain a ‘brilliant’ find.

The esky is just one of many sought-after gadgets to hit shelves at Kmart in recent weeks, following a $29 cast iron casserole pot that shoppers have likened to designs from upscale French brands worth hundreds of dollars.

Australian consumer experts from CHOICE have praised a $29 cast iron casserole pot from Kmart (left) that rivals high-end French brand Le Creuset (right) costing upwards of $529

Australian consumer experts from CHOICE have praised a $29 cast iron casserole pot from Kmart (left) that rivals high-end French brand Le Creuset (right) costing upwards of $529

What makes Kmart’s cast iron casserole pot special?

Kmart’s $29 cast iron casserole pot can be cooked on all types of heat sources, just like cookware from luxury French brand Le Creuset.

The budget buy has an ‘exceptional heat retention’ perfect for slow cooking which keeping foods moist and tender.

Other features include an enamel interior and an easy-clean surface. The pot i safe to use in ovens and on all types of cooktops.

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Experts from consumer advocacy group CHOICE tested the pot against a style from Le Creuset that costs $529.

Despite a $500 price difference, Kmart’s budget-friendly buy performed ‘comparatively well’.

‘Kmart’s cast iron casserole pot was up there with big-name brands such as Le Creuset, Chasseur and Staub when we tested casserole pots and Dutch ovens,’ CHOICE experts concluded. 

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