The number of Britons subscribing to streaming services increased by 34 per cent in 2020, with most spending 40 per cent of their waking hours watching TV at the height of the coronavirus pandemic.
Netflix, Amazon and Disney+, will have a combined 32.4 million UK subscribers by the end of this year, according to media analyst Ampere, with eight million new subscribers signing up this year to tune into shows including The Queen’s Gambit and The Crown.
This is now double the number signed up to traditional pay-TV subscriptions including Virgin Media, Sky and BT – who together have lost about 400,000 customers this year.
It’s also twice as many new sign-ups as 2019, as people stuck inside turn to television for comfort and entertainment.

Netflix, Amazon and Disney+, will have a combined 32.4 million by the end of this year, according to media analyst Ampere with eight million new subscribers signing up this year to tune into shows including The Queen’s Gambit and The Crown. Anya-Taylor Joy is pictured in The Queen’s Gambit
‘TV has been a pandemic winner and the growth in subscribers shows how important streaming services have now become in the household entertainment mix,’ said Richard Broughton, media analyst at Ampere, told The Guardian.
‘Their low monthly cost means that even as many households impacted economically looked to tighten budgets, streaming services flourished.’
Netflix, that has 12.8 million subscribers in the UK, is the most popular, with original hits including original series Tiger King, The Irishman and Stranger Things.
Disney+, which launched on the first day of lockdown in Spring, has seen 3.5million Britons sign up – with popularity driven by exclusives including hit Broadway musical Hamilton and Star Wars spin-off The Mandalorian, making it the third most popular streaming site ahead of Sky’s Now TV.


Netflix, that has 12.8 million subscribers in the UK, is the most popular, with original hits including original series Tiger King, The Irishman and Stranger Things and The Crown (Samuel West and Olivia Colman are pictured in The Crown)
Amazon, which now shows Premier League football alongside original content, has an estimated 11.4 million users.
Around 60 per cent of steamers have two or more subscriptions, with one in ten paying for access to four separate services., Ampere data estimates.
In January 2018, there were more traditional TV subscribers than streaming customers, with the growth of streaming rapidly taking over pay-TV.
Among Netflix latest offerings is Brigerton, which left fans swooning after they tuned into the very sexy show which debuted on Christmas Day.


Disney+, which launched on the first day of lockdown in Spring, has seen 3.5million Britons sign up – with popularity driven by exclusives including hit Broadway musical Hamilton and Star Wars spin-off The Mandalorian (pictured is baby Yoda in the series), making it the third most popular streaming site ahead of Sky’s Now TV.
Shonda Rhimes’ Netflix debut has set pulses racing with a mixture of sultry moments, scandal and shock.
And while some loved the series – set in Regency London – others were left with awkward viewing after tuning in to watch with their parents thinking they were expecting a family friendly festive show.
Meanwhile, Amazon Prime seen some of Hollywood’s top actors sign up for roles, including Al Pacino, who starred in Hunters – about a group of Nazi-hunters in 1970s New York. While Cara Delevingne and Orlando Bloom star in fantasy series Carnival Row.