Budget hotel in Thailand slashes rates to 2p a night in bid to revive tourism to pre-pandemic levels

Budget hotel in Thailand slashes rates to 2p a night in bid to revive tourism to pre-pandemic levels

  • Harmonize Hotel in Chiang Mai, northern Thailand, slashed its rates to 2p a night
  • The move has been praised as Thailand tries to boost tourism to pre-Covid levels
  • Other hotels in the region are also participating in the cost-cutting exercise 
  • Tourism bosses hope it will help bolster hotel occupancy rates by 55 per cent 

A Thai hotel has been credited with leading the fightback for the country’s ailing tourism industry by slashing its nightly rates to 2 pence a night.

The 77-bedroom Harmonize Hotel in Chiang Mai took the financial plunge by lowering its nightly rates from the usual 500 to 1,000 baht (£11 to £23).

All rooms are equipped with a television, wi-fi and have pool access and the hotel is even gifting 300 baht to guests to spend in its restaurant, local media reports.

The mountainous Chiang Mai region in the north of Thailand is among its most revered tourism spots and accounted for a quarter of all visitors in 2019, receiving 10million foreign travellers.

A Thai hotel has been credited with leading the fightback for the country's ailing tourism industry by slashing its nightly rates to 2 pence a night

A Thai hotel has been credited with leading the fightback for the country’s ailing tourism industry by slashing its nightly rates to 2 pence a night

The 77-bedroom Harmonize Hotel in Chiang Mai took the financial plunge by lowering its nightly rates from the usual 500 to 1,000 baht (£11 to £23)

The 77-bedroom Harmonize Hotel in Chiang Mai took the financial plunge by lowering its nightly rates from the usual 500 to 1,000 baht (£11 to £23)

The mountainous Chiang Mai region in the north of Thailand is among its most revered tourism spots and accounted for a quarter of all visitors in 2019, receiving 10million foreign travellers

The mountainous Chiang Mai region in the north of Thailand is among its most revered tourism spots and accounted for a quarter of all visitors in 2019, receiving 10million foreign travellers

All rooms are equipped with a television, wi-fi and have pool access and the hotel is even gifting 300 baht to guests to spend in its restaurant

All rooms are equipped with a television, wi-fi and have pool access and the hotel is even gifting 300 baht to guests to spend in its restaurant

Although tourism is slowly returning, China has restricted movement for its citizens and Russian airports are no longer acting as stopping points due to international sanctions.

The first seven months of this year saw 3.12million people visit Thailand.

Harmonize Hotel owner Phunut Thanalaopanich said there had been a spike in bookings since the offer was made, with ‘a lot of calls’.

The cost-cutting exercise is being trialled by around 45 hotels in Chiang Mai, most of whom are slashing room rates by up to 70 per cent.

Buddhist monks meditate in front of the Buddha statue inside the Wat Phan Tao, one of the oldest wooden temples in Chiang Mai

 Buddhist monks meditate in front of the Buddha statue inside the Wat Phan Tao, one of the oldest wooden temples in Chiang Mai

Harmonize Hotel owner Phunut Thanalaopanich said there had been a spike in bookings since the offer was made, with 'a lot of calls'

Harmonize Hotel owner Phunut Thanalaopanich said there had been a spike in bookings since the offer was made, with ‘a lot of calls’

The cost-cutting exercise is being trialled by around 45 hotels in Chiang Mai, most of whom are slashing room rates by up to 70 per cent

The cost-cutting exercise is being trialled by around 45 hotels in Chiang Mai, most of whom are slashing room rates by up to 70 per cent

Just 200 bookings are available per day and tourists must use up the offer by October 31. 

Saraswadee Asasapphakit, the northern region’s tourism director, said she hoped the scheme will lift occupancy rates by 55 per cent.

Thailand’s measures to assist its vital tourism trade have included legalising cannabis for medicinal uses, and promotions in previously underused markets such as India and Saudi Arabia.

Source

Related posts