Caramac lovers are scrambling to stock up on their favourite chocolate bar after news it will be discontinued – with one supermarket noting a 191% jump in sales.
Nestle UK confirmed on Wednesday that it will stop production of the condensed milk and treacle bar after a ‘steady decline in sales’ over the past few years.
But despite claims that the bar isn’t as popular as others sold by Nestle UK, Iceland has noted a 191% surge in sales since the announcement was made on November 8.
Some fans of the bar have gone further than hunting it down in supermarkets, with Dan, from Wandsworth, hiring someone to help him locate 480 bars from a wholesaler.
He’s offering someone £350 to grab him 10 large boxes, explaining that he and his family are all ‘big fans’ of the confectionary bar.
Dan said: ‘Caramac has always been a favourite in my family, and I’ve been disappointed by discontinued sweets in the past.
‘When they stopped making another one of my favourites, the Drifter, I was too late and now they’re impossible to find. So, when I saw the news, I wanted to be quick to get as many bars as possible, no cost spared, so have offered £350!’
Another person, 23-year-old Pippa, from Sheffield, had a similar idea.
She said: ‘I have loved Caramac bars since I was a kid, with the Munchie Gold being a newer found love as they combine my two favourite sweets.
‘I was devastated when I saw the news that Nestle was discontinuing Caramac, it’s such a classic chocolate! I’m going to miss the unique flavour that other caramel chocolate bars just doesn’t have.’
Pippa has offered up £100 to anyone willing to help her stock up on the bar.
The caramel-based chocolate bar first appeared on shelves in 1959, making it a staple for Generation X and beyond. It was created by confectionary firm Mackintosh’s before the brand was taken over by Nestle in 1988.
But after 64 years, the iconic bar – which is made from condensed milk and treacle and doesn’t contain chocolate – will be discontinued due to declining sales.
A Nestle spokesman told MailOnline ‘We are very sorry to disappoint fans of Caramac.
‘There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.
‘We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ tastebuds.’
One outraged user on X, formerly known as Twitter, questioned ‘Caramac being discontinued Is this some sort of sick joke???’ alongside crying emojis.
The brand responded: ‘We’re sorry to hear you’re disappointed. Unfortunately it wasn’t as popular as others in the range, so it’s been discontinued’.
Another person wrote ‘woke up to the news that Caramac is being discontinued and it quite frankly has ruined my day,’ meanwhile one simply said, ‘Rest in peace Caramac’.
The announcement prompted one fan to reminisce on their childhood, writing: ‘My earliest memory of Caramac was having a Caramac Easter egg as a kid, contained two (maybe three) bars. Eating the whole lot at once and being so sick.’
Others replied ‘loved it soo much,’ and ‘can’t believe my fav choc is to be discontinued’. A user called the treat ‘a true classic’.