Christine Quinn sizzles in black and white as she is named the face of MCM’s 2022 Festive campaign: ‘For the holidays!’
The calendar launched on Thursday, boasting playful and bold themes that underpin the DNA of the German fashion luxury house while echoing the holiday season.
The blonde bombshell modeled a fur-lined white coat with a large collar over a black and silver skin-tight jumpsuit.
Festive season: MCM announced Christine Quinn as the new face of the coveted 2022 Holiday Campaign
The reality TV star wore her long blonde hair stick straight and pulled back in a pony tail that cascaded over her shoulders.
Coupled with a bold makeup look, she exuded fierce sex appeal enhanced with a smoldering cat-eye.
The Holiday Campaign was brought to life by notable director Maya Margolina who is known for working with icons including Mariah Carey, Heidi Klum, and Bella Hadid.
Margolina created a unique and luxurious advent calendar to showcase MCM’s most beloved products.
Bombshell: The reality TV star wore her long blonde hair stick straight and pulled back in a pony tail that cascaded over her shoulders
Quinn takes on the role of highlighting the diverse offerings that MCM encompasses, appealing to a wide array of audiences which remains a pillar for the brand.
The campaign aims to tether the line of displaying the functionality of the products with a festive and interactive cosplay exhibition of the MCM universe.
Their new lineup offers a robust assortment of iconic products including a small Berlin Crossbody in a festive range of colors including 24k gold-plated hardware retailing for $2390 USD, a fragrance-shaped novelty crossbody bag ($1290 USD), a holiday-edition Eau de parfum ($90+ USD) and an Après Ski capsule including an all-over Cubic Monogram jacquard-knit shimmer top ($490 USD) with matching leggings ($430 USD).
Topping it off, MCM will delight fans with a special release of its iconic hard luggage in December ($4290+).
Holiday line: This collection Boasts playful and bold themes that underpin the DNA of the German fashion luxury house while echoing the holiday season
It’s expensive: The lineup of iconic products ranges from $2390 USD for a small Berlin Crossbody (24k gold-plated hardware) to $4290 for it’s hard luggage
The assortment is available online and in-store now with special drops planned throughout the festive season.
Dirk Schönberger, MCM Global Brand Officer commented on his excitement about the new collection saying, ‘we are thrilled to have Christine as our muse for this Festive Campaign where our goal of presenting an over-the-top advent calendar that displays our iconic MCM offerings were met by Christine’s playful attitude and energy.’
‘It is a dream come true to be the face of the new MCM holiday campaign. As a longtime fan of their iconic logo totes, luggage, and clothing, MCM has always been a staple in my wardrobe.
‘I am so honored to work with such an incredibly creative and professional fashion house – from start to finish – and can’t wait for the campaign to come out!’
Out now: The assortment is available online and in-store now with special drops planned throughout the season