‘Miracle’ new $38 pre-shampoo treatment has a waitlist of 20,000 before launch – so what makes it so special?
- A brand new pre-shampoo treatment amassed a 20,497 waitlist before launch
- The product was launched yesterday and features bond building technology
- The treatment was created by Balinese inspired brand Coco & Eve
- Retailing at $38.00, the product aims to make hair 7 x stronger
A new ‘pre-shampoo treatment’ from Balinese inspired brand Coco & Eve has amassed a waiting list of more than 20,000
A new ‘pre-shampoo treatment’ from Bali-inspired brand Coco & Eve has amassed a waiting list of more than 20,000.
The ‘miracle’ new $38 product claims to use ‘3D bond building technology’ and promises to transform damaged and depleted locks.
The treatment, which is used before shampoo on damp hair, also ‘holistically’ repairs colour and chemically treated hair, reducing damage.
Coco & Eve was founded by Aussie Expat Emily Hamilton who drew inspiration from Bali to create beauty products that combined luscious tropical ingredients with science.
The ‘miracle’ new $38 product claims to use ‘3D bond building technology’ and promises to transform damaged and depleted locks
A frequent visitor to Bali, it was there on a hike before dawn that Emily was inspired to ‘bottle that Bali magic’ and create a brand inspired by the rejuvenation she experienced on her holidays there.
Emily discovered Bali is a haven for ‘skin-and-hair-loving fruits and plants’, particularly raw virgin coconuts, which Indonesia is the largest producer of and which is the ‘hero ingredient’ of Coco & Eve.
Although the new pre-shampoo treatment has just gone on the market, fans are already giving rave reviews.
‘I am obsessed with the bond building pre shampoo treatment. My bleached hair feels so much stronger and healthier! It also leaves my hair looking super shiny’.
‘I’m loving the smell and how soft my hair is after using this product. I found it easy enough to use, definitely worth trying!’
‘I’ve been highlighting my hair for 15+ years. It’s pretty dry and brittle at the ends. I started using this product and felt a difference in my hair texture and softness. It also smells really nice. I would recommend.’
Although the new pre-shampoo treatment has just gone on the market, fans are already giving rave reviews
‘I’ve been using it now on my hair wash days and it’s really amazing, my hair is softer even after I use the shampoo which usually doesn’t happen. It’s a great addition to my hair care routine’
‘My hair felt super smooth just washing out the pre bond shampoo so it was a good base for double shampooing. My hair has been very soft up until my next hair wash day. Looks refreshed and my blonde highlights looked brighter’.
‘I’m an avid user of Coco & Eve hair care products as my hair seems to love them and I find all the products smell incredible! What I love most about this product is the smoothing and taming qualities, my hair has stayed fresh for longer.’
‘I’ve been using it now on my hair wash days and it’s really amazing, my hair is softer even after I use the shampoo which usually doesn’t happen. It’s a great addition to my hair care routine!’
The product features bond building technology which targets three structural bonds which are damaged by bleaching or colouring
Previously a shampoo and conditioner by Coco & Eve that promised healthier-looking hair from the first wash amassed a waiting list of more than 47,000 people ahead of the launch, all of who couldn’t wait to try the new sulfate-free products.
The shampoo and conditioner were designed to increase the moisture in your hair by 51 per cent, repair and reduce damage, and provide smoothness with no frizz or split ends.
Both products are available online, after receiving a waiting list of more than 47,000 before launching.
Coco & Eve’s Super Hydrating Shampoo ($36.90) and Cream Conditioner ($36.90) are made with powerful Balinese ingredients including avocado oil, coconut and pineapple (pictured)
The ‘7-in-1 formula’ is infused with fruit enzymes for a super clean wash without drying out your hair.
The products also boast Hyaluronic Acid technology to clean your hair without weighing it down.
Coco & Eve recommend washing your hair between two and five times per week, depending on your hair type and how quickly it gets greasy.
The range is safe to use on all hair types, including coloured and damaged hair.
The shampoo and conditioner are designed to increase the moisture in your hair by 51 per cent, repair and reduce damage, and provide smoothness with no frizz or split ends (pictured)
Coco & Eve have spent the past three years developing their formidable shampoo and conditioner (pictured after use)
What makes the shampoo and conditioner special
Super Hydrating Shampoo
The shampoo and conditioner (pictured) promise to leave you hair cleaner for longer, with a rich lather and zero drying sulfates
* Boasts 26 times more hydration ResistHyalTM Hyaluronic Acid technology and no de-volumizing silicones.
* Hair is cleaner for longer with a rich lather and zero drying sulfates.
* 7-in-1 formula gives instant hydration, shine, softness, strength, volume and no split ends or frizz.
* Infused with fruit enzymes for a super clean wash without drying out your hair.
Super Hydrating Cream Conditioner
* Instant hair mask results with three times thicker texture than a regular conditioner for deep conditioning.
* Instantly detangles for less breakage whilst pea proteins repair and reduce damage by 65 per cent with split ends sealed.
* Visibly glossier, shinier and smoother hair.
Source: Coco & Eve
Those who have been lucky enough to get their hands on the products have raved about how good they are (pictured after use)
While the shampoo and conditioner are brand new and haven’t been tried by too many people yet, those who have been lucky enough to get their hands on the products have raved about how good they are:
‘This creamy new formula is so hydrating and smells amazing,’ one reviewer wrote.
‘This gave me my cleanest hair ever!’ another added.
For more information about Coco & Eve, please click here.