Color Wow’s Dream Coat waterproof hair challenge on TikTok


Shoppers are losing their minds over a ‘waterproof’ hair serum that prevents your locks getting frizzy in wet weather

  • Celebrity hairdresser Chris Appleton has worked with JLo and Kim Kardashian
  • He is the global creative director for Color Wow, a US brand created in 2013
  • Chris has used the $61 Dream Coat Supernatural Treatment on celeb clientele
  • Regular customers with unruly locks are turning to it for frizz-free relief
  • TikTok users have been posting videos using the serum with much success 

The celebrity hairstylist behind Kim Kardashian and JLo‘s luscious locks has endorsed a ‘waterproof’ hair serum to prevent frizz – and customers can’t stop raving about the product on TikTok.

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $61 Dream Coat Anti-Humidity Treatment.

Available in Australia and 59 other countries around the world this humidity-proofing liquid is the cure-all for matted, wavy tresses.

In recent weeks social media has discovered its humidity-blocking powers and has started the #WaterproofHairChallenge putting Dream Coat to the test

Customers need only to apply the serum to wet hair section by section, blow dry it and then watch as water 'beads' up and rolls off the hair entirely

In recent weeks social media has discovered its humidity-blocking powers and has started the #WaterproofHairChallenge putting Dream Coat to the test

In recent weeks social media has discovered its humidity-blocking powers and has started the #WaterproofHairChallenge putting Dream Coat to the test.

Customers need only to apply the serum to wet hair section by section, blow dry it and then watch as water ‘beads’ up and rolls off the hair entirely.

So how does it work? 

Colour chemicals leave hair porous and vulnerable to humidity. That’s when dreaded moisture gets in and hair gets puffy and frizzes.

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Treatment

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Treatment

Available in Australia and 59 other countries around the world this humidity-proofing liquid is the cure-all for matted, wavy tresses

'The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible,' Chief Chemist for Color Wow Dr Joe Cincotta said on the website

TRANSFORMED! Available in Australia and 59 other countries around the world this humidity-proofing liquid is the cure-all for matted, wavy tresses

‘The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible,’ Chief Chemist for Color Wow Dr Joe Cincotta said on the website.

‘Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather.

‘Dream Coat scatters tiny droplets randomly on the hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that compresses each strand into a sleek shape and sheathes it in a “raincoat” that repels moisture.’

The $57 Dream Coat Anti-Humidity Treatment customers can't get enough of

The $57 Dream Coat Anti-Humidity Treatment customers can’t get enough of

It's activated with the application of heat - with a hair dryer or straightener - and lasts for between three and four washes

It’s activated with the application of heat – with a hair dryer or straightener – and lasts for between three and four washes

It’s activated with the application of heat – with a hair dryer or straightener – and lasts for between three and four washes.

And customers who haven’t been able to tame their unruly locks are relying on it for straighter ‘glassy’ hair.

‘I tried this for the first time last night. It was the first time in my 44 years on this earth that I could straight iron my hair without any additional products,’ one woman said.

‘My hair is so soft and silky smooth that I can’t stop touching it. Normally, I go to bed and wake up and my hair is gross… even after straightening. It feels even better than it did last night.’

‘I have very damaged hair due to bleaching it from its natural brown/black colour. With that in mind, I kept my expectations in check. After blowing drying and flat ironing I had silky manageable hair with more “life” to it,’ said another.

A third added: ‘I don’t think I have ever used another styling product that has worked as well as Dream Coat has! From my first use in August until today, it is constantly blowing my mind by how shiny, soft, and beautiful it has made my hair’.    

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