David Beckham ‘lands a seven-figure sum as he signs a deal with Qatar’s World Cup sponsor Doritos’ – after becoming the controversial £10m face of the country’s tourism industry
David Beckham has reportedly landed another big-money deal as part of his involvement in this year’s Qatar World Cup.
The ex-footballer has landed a seven-figure deal from sponsor Doritos, to appear in TV and print ads during the tournament in November, after previously signing a controversial £10 million contract to be the face of the country’s tourism board,
According to The Sun, David will appear in the ads alongside NFL star Peyton Manning, where the pair joke about the two different types of ‘football.’
Cashing in: David Beckham has reportedly signed a seven-figure deal with Doritos, the sponsors of the controversial Qatar World Cup
A source, who said the promotional ad has already been filmed, said: ‘This is a mega-bucks campaign for two of the most famous sportsmen in the world, centred around the planet’s biggest tournament.
‘It’s huge money for both of them – but fronting anything with a Qatar link is always going to have an element of controversy.’
MailOnline has contacted representatives for David Beckham for comment.
Divisive: The ex-footballer has signed a controversial £10m deal to be the face of the tourism board, for the Gulf state, where gay people are persecuted and misogyny is rife
David’s involvement in promotions for the 2022 World Cup have been embroiled in controversy, ever since he signed a £10 million deal to be the face of the tournament and its host nation Qatar.
Until his appearance in a promotional video last month, Beckham had not acknowledged the controversial contract to promote the Gulf state, where gay people are persecuted and misogyny is rife.
It is still illegal for people to be gay in Qatar and women face discrimination from a male guardianship system that forces them to seek approval to marry, study or travel.
Speaking out: The former footballer has insisted that his involvement with Qatar provides the opportunity to bring about change from within and to ‘use football as a force for good’
More than 6,500 migrant workers have died there while building the infrastructure for the tournament, the Guardian, citing official figures, has reported.
The former footballer has insisted that his involvement with Qatar provides the opportunity to bring about change from within and to ‘use football as a force for good’.
Chairman of Qatar Tourism and Qatar Airways Group Chief Executive Akbar Al Baker said: ‘It has been a pleasure to welcome David to Qatar, where he has immersed himself in the culture and experienced first-hand the warm hospitality of the people.
‘I encourage the millions who transit through Qatar every year to follow in David’s footsteps and create their own exciting adventure and memories.
‘We have something for everyone at incredible value, whether it’s sun, sea, sand, rich heritage and culture, surprising nature, or a modern and fun city break.’
Divisive: The Mail on Sunday revealed Beckham’s deal with Qatar last February, which sparked fury from critics
The Mail on Sunday revealed Beckham’s deal with Qatar last February, which sparked fury from critics.
Amnesty said at the time: ‘We would urge him to learn about the deeply concerning human rights situation in Qatar and be prepared to speak out about it.’
Those close to Beckham say he was left ‘distraught and mortified’ when he was condemned over the controversial deal.
They told the Mail: ‘It’s not surprising that David Beckham wants to be involved in such a major football event, but we would urge him to learn about the deeply concerning human rights situation in Qatar and be prepared to speak about it.
‘Qatar’s human rights record is troubling, from the country’s longstanding mistreatment of migrant workers, to its curbs on free speech and the criminalisation of same-sex relations.
‘David Beckham should use his unique worldwide profile to keep the world’s focus on the human rights issues surrounding the matches, and not just play on the pitch.’
The FIFA World Cup runs from November 21 to December 18 and is the first held in the Arab world.
Beckham was widely praised for helping to tackle the stigma suffered by gay sportsmen and women by agreeing to appear on the cover of Attitude in 2002.
Upsetting: Those close to Beckham say he was left ‘distraught and mortified’ when he was condemned over the controversial deal