Diesel breaks Guinness World Record and delivers innovative spring 23 denim collection

Diesel kicks off Milan Fashion Week in front of 5,000-person crowd, delivers innovative spring denim collection and breaks Guinness World Record for largest inflatable sculpture

  • Diesel unveiled its spring/summer 2023 all-gender collection and broke a Guinness World Record with the world’s largest ever inflatable sculpture at their live runway show in Milan, Italy
  • The show, which marked the start of Milan Fashion Week, was held at the Allianz Cloud Arena in front of a crowd of nearly 5,000
  • Normani, Julia Fox, Evan Mock and Skepta were in attendance
  • ‘I wanted to open Diesel up to the public, for people who may never have been to a fashion show before,’ said creative director, Glenn Martens

Diesel unveiled its spring/summer 2023 all-gender collection and broke a Guinness World Record with the world’s largest ever inflatable sculpture at their live runway show in Milan, Italy.

The show, which marked the start of Milan Fashion Week, was held at the Allianz Cloud Arena in front of a crowd of nearly 5,000, including Normani, Julia Fox, Evan Mock, Skepta and more. 

‘I wanted to open Diesel up to the public, for people who may never have been to a fashion show before,’ said creative director, Glenn Martens.

DIESEL unveiled its spring/summer 2023 all-gender collection and broke a Guinness World Record with the world’s largest ever inflatable sculpture at their live runway show in Milan, Italy

DIESEL unveiled its spring/summer 2023 all-gender collection and broke a Guinness World Record with the world’s largest ever inflatable sculpture at their live runway show in Milan, Italy

The show, which marked the start of Milan Fashion Week, was held at the Allianz Cloud Arena in front of a crowd of nearly 5,000, including Normani, Julia Fox, Evan Mock, Skepta and more

The show, which marked the start of Milan Fashion Week, was held at the Allianz Cloud Arena in front of a crowd of nearly 5,000, including Normani, Julia Fox, Evan Mock, Skepta and more

Glenn added: ‘They deserve a spectacle, so we’ve broken the record for the biggest inflatable sculpture in the world. It’s what I believe about the fashion and the state of mind – everybody can be part of Diesel.’

Models in the show walked around the sensual inflatable sculpture, a depiction of two lovers whose limbs were entangled in one another.

From the early days of its founding in 1978 by Renzo Rosso, Diesel has been an innovative international brand and a leader in the category.

At the forefront of experimentation, cultural subversion and inclusivity is in its DNA and this 21st century Diesel reboot has only just begun. 

Denim devoré is created by weaving denim onto a transparent base, like the devoré corset waist of low-slung denim pants seen on the catwalk

Denim devoré is created by weaving denim onto a transparent base, like the devoré corset waist of low-slung denim pants seen on the catwalk

The all-gender collection includes denim roughly embroidered with torn tulle, pieces trimmed with raw denim, as well as denim devoré tops and dresses

The all-gender collection includes denim roughly embroidered with torn tulle, pieces trimmed with raw denim, as well as denim devoré tops and dresses

The all-gender collection includes denim roughly embroidered with torn tulle, pieces trimmed with raw denim, as well as denim devoré tops and dresses.

Denim devoré is created by weaving denim onto a transparent base, like the devoré corset waist of low-slung denim pants seen on the catwalk.

The highly innovative technique of solarising left utility pants with supersized pockets and other garments with an edgy ‘left out in the sun’ look. 

Scans of distressed denim are featured on second-skin trompe-l’oeil prints. 

For the perfect juxtaposition, acid floral slip dresses are trimmed with lace, as are tank minidresses with frill at the neck and arm.

Normani attended the show look fierce in a ensemble from the spring/summer collection

Normani attended the show look fierce in a ensemble from the spring/summer collection

Evan Mock made his way to the Allianz Cloud Arena

Skepta hit the red carpet of the Diesel show

 Evan Mock (left) and  Skepta (right) were attendance wearing looks from the innovative brand

Sitting front row was Kanye West's ex Julia Fox in a metallic blue denim set by Diesel and  black knee-high boots, complete with her signature dramatic eyeliner

Sitting front row was Kanye West’s ex Julia Fox in a metallic blue denim set by Diesel and  black knee-high boots, complete with her signature dramatic eyeliner

From the early days of its founding in 1978 by Renzo Rosso, Diesel has been an innovative international brand and a leader in the category

From the early days of its founding in 1978 by Renzo Rosso, Diesel has been an innovative international brand and a leader in the category

At the forefront of experimentation, cultural subversion and inclusivity is in its DNA and this 21st century Diesel reboot has only just begun

At the forefront of experimentation, cultural subversion and inclusivity is in its DNA and this 21st century Diesel reboot has only just begun

Beyond apparel, the brand’s collections include accessories and a wide range of lifestyle collaborations.

Slip-on denim heels featuring utility pockets came down the catwalk, as did strappy sandals with sporty soles and patent boots. 

Completing multiple looks were 1DR bags (medium or micro), D-vina bags brought to life with sparkling charms, or reimagined with a moulded D.

This season’s Diesel Eyewear collection is a special collaboration with EssilorLuxottica, including a limited edition style made exclusively for Diesel Runway with only 55 units made and available now through preorder.

Richie Shazam looked chic in an oversized coat

Bianca Balti wore a cutout shirt with Diesel blue jeans

Richie Shazam (left) and Bianca Balti (right) represented the brand well in edgy Diesel separates

Guinness World Records confirmed that the specially designed set has broken the record for the Largest Inflatable Sculpture

Guinness World Records confirmed that the specially designed set has broken the record for the Largest Inflatable Sculpture

Guinness World Records confirmed that the specially designed set has broken the record for the Largest Inflatable Sculpture.

Along with stars like Richie Shazam and Bianca Balti, over 3,000 attendees (70% being 18-25 years old) were members of the public.

Also in attendance were NFT collectors, who received a free ticket with the purchase of Diesel’s AW22 runway NFTs.

Every single guest of the larger-than-life event received a commemorative NFT.

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