A family-run hardware shop is giving John Lewis and M&S a run for their money after creating their own tear-jerking Christmas advert for just £100.
Hafod Hardware in Rhayader, Wales, has launched its own heartwarming commercial with many viewers claiming it beats the retail giant’s £1million offering.
The independent store, which has been run by generations of the same family since 1895, filmed the advert in one day and it has already been viewed thousands of times in just hours.
Hafod Hardware in Rhayader, Powys, Wales, has launched its festive commercial, with cute two-year-old Arthur Jones stealing the show
Arthur’s proud dad Tom Jones, whose family owns the shop, and film-maker friend Josh Holdaway filmed and edited the two-minute video in a day for less than £100
The commercial – the third made by the store – features four generations of the family and has a special twist at the end
Toddler Arthur Jones steals the show in the two-minute clip which was filmed and edited by his father Tom Jones and family friend Josh Holdaway.
The video begins with little Arthur getting out of bed before donning his apron and carrying out a day’s ‘work’ at the family-run hardware store, which has been open since 1895 and passed down the generations.
It features a cover of Alphaville’s 1984 hit ‘Forever Young’, performed by American singer-songwriter Andrea von Kampen.
Mr Jones, 30, said: ‘The aim is to make it the best Christmas advert of the year. The comments we’ve had so far have been amazing.
‘Making this video with my son has been an experience I will cherish for a lifetime. They say never work with animals or children but he was a joy.
‘He’s such a bright boy and I would be lying if I said it was difficult to get him to perform on screen. He often comes to visit me in the shop, so weren’t really asking him to do anything he hadn’t done before.
‘Whenever I watch the advert, it makes me well up with pride. Andrea recorded Forever Young in a studio and paid £100 for a sound engineer. I said we’d pay – so that’s all the advert has cost us.’
Owner of the store Tom Jones said: ‘There is an underlying message. We are just a small independent shop in Mid Wales trying to compete with the big boys like John Lewis and M&S’
Little Arthur can be seen hard at work in his store in the festive advert
The two-year-old even offers his loyal customers a gift-wrapping service
The independent store has been run by generations of the same family since 1895
The video begins with little Arthur getting out of bed before donning his apron and carrying out a day’s ‘work’ at the family-run hardware store
The family filmed the advert in one day and it has already been viewed thousands of times in just hours
The commercial – the third made by the store – features four generations of the family and has a special twist at the end.
Mr Jones added: ‘All three adverts touch upon the significance of family at Christmas and so it was extremely important to me that Arthur had a role in each one.
‘Showing the transition of him as a young baby in the first advert, through to the young man he is today, really does capture the essence of what we have been trying to create.
‘We are told every year that Christmas is for kids, but there’s nothing stopping us all from being big kids at Christmas.
‘All the time, people are coming into the shop and asking us about our Christmas adverts. Even strangers pop in to say they’ve seen them.
‘People are always asking whether we were doing another one this year. It’s hard to say no, we feel obliged to do it.
‘The locals love them. It’s nice to think we can put a lot of smiles on people’s faces in the community. It’s always nice to do something for the town.
‘People always compare our videos to the likes of John Lewis and we try to get the same message across as the multi-million pound adverts do.
‘But there is an underlying message. We are just a small independent shop in Mid Wales trying to compete with the big boys like John Lewis and M&S.
‘We’ve shown that it can be done on a very small budget.’