Elon Musk questions whether TikTok or social media in general is ‘destroying civilization’ amid his Twitter takeover bid
- Elon Musk is wondering out loud if ‘TikTok is destroying civilization’
- The SpaceX and Tesla CEO has made a $44 billion bid for Twitter
- He told Twitter employees on June 16 that he recognizes TikTok’s appeal
‘Is TikTok destroying civilization? Some people think so,’ he tweeted last week in reference to the hugely-popular video-sharing app. ‘Or perhaps social media in general.’
Musk has said that he’s still interested in taking over the social media site even after he pumped the brakes on the deal over questions about the number of fake accounts on the platform.
The billionaire tech businessman told Twitter employees at an all-hands meeting on June 16 that he recognizes TikTok’s appeal, and he wants to make Twitter more like it in some ways
The billionaire tech businessman told Twitter employees at an all-hands meeting on June 16 that he recognizes TikTok’s appeal.
‘TikTok ‘does a great job of making sure you’re not bored,’ he told workers. ‘I mean, it does just feel like ADD,’ he said, according to a recording of the meeting heard by Insider. ‘But like, next level.’
He admitted that he’s offended by some TikTok videos, but that won’t lead to more censorship on Twitter.
He reassured employees that the platform would be open to allow users to ‘say pretty outrageous things within the law’ but those word bombs should not be played up by the app, he said.
Musk told workers that he wants Twitter to be as engaging as TikTok, but more educational.
‘TikTok is interesting, but you want to be informed about serious issues as well,’ he said.
Chinese-owned WeChat is another source of inspiration for the tech businessman.
Musk believes that there’s a space in America’s social media market to be filled by bringing the features of WeChat to the U.S. market.
Elon Musk, who put a $44 billion bid for Twitter, wonder whether TikTok was destroying civilization
Musk seems impressed by the Chinese-owned app WeChat, which he says users ‘live on’ and hopes to change Twitter to be more like it
‘There’s no WeChat equivalent outside of China. You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success,’ he said during the company meeting.
WeChat features text messaging, broadcasting, hold-to-talk voice messaging, photo sharing, video conferencing and more.
Musk said his goal is growing Twitter to 1 billion users, a milestone that the younger TikTok reached in September of 2021.
Currently, Twitter has 39.6 million daily active users in the U.S. and 189.4 million daily active users internationally, a 16 percent increase in the first quarter of 2022 compared to the same period last year.
Despite those gains, shares of Twitter have dipped 11 percent so far this year.
Reporters said Musk addressed topics ranging from free speech, layoffs, and his preference for in-person work during the hourlong call, held Thursday morning
Musk’s musings on the impact of TikTok on society comes after news broke that employees at Bytedance, the social media app’s parent company, regularly accessed data of its American users, a long-held worry under the Trump administration about the foreign owned tech company.
‘According to leaked audio from more than 80 internal TikTok meetings, China-based employees of ByteDance have repeatedly accessed nonpublic data about US TikTok users,’ Buzzfeeds reported on Friday.