Em Rusciano slams ‘quiet hour’ at the supermarket

Em Rusciano slams ‘quiet hour’ at the supermarket as she says it should go for an ‘entire day’ to cater for neurodivergent parents and kids

Em Rusciano has slammed supermarkets implementing a ‘quiet hour’, in order to help neurodivergent parents and kids. 

The ‘quiet hour’ makes the shopping experience less abrasive for neurodivergent people by using fewer lights and lowering noise during that time period.

The podcaster, 43, posted to Instagram on Monday to criticise supermarkets, saying they should be devoting an ‘entire day’ to the concept. 

Em Rusciano, 43, (pictured) has slammed 'quiet hour' at the supermarket on Instagram, as she says it should go for an 'entire day' to cater for neurodivergent parents and kids

Em Rusciano, 43, (pictured) has slammed ‘quiet hour’ at the supermarket on Instagram, as she says it should go for an ‘entire day’ to cater for neurodivergent parents and kids

‘A lot parents with neurodivergent children feel like prisoners in their own home as we can’t take their kids there for fear of a meltdown.’ Em said. 

The star took issue with the ‘quiet hour’ as it was mostly scheduled for Tuesday, between 10.30am and 11.30am. 

During that period, store lighting will be dimmed, Coles radio will be turned down, there will be no trolley collections, and scanner volumes will be reduced to zero. 

'A lot parents with neurodivergent children feel like prisoners in their own home as we can't take their kids there for fear of a meltdown,' Em said

‘A lot parents with neurodivergent children feel like prisoners in their own home as we can’t take their kids there for fear of a meltdown,’ Em said

During the ‘low sensory experience’ Coles will also only use the PA in cases of emergency, and no roll cages will be used on the floor.  

‘Quiet hour’ be like in supermarkets?

Supermarkets will create a low-sensory experience 

*Store lighting will be reduced

*Coles radio will be turned down

*No trolley collections, 

*scanners volumes will be down to zero.

*Coles will also only use the PA in cases of emergency, and no roll cages will be used on the floor. 

‘The cynical part of me makes me feel like they are trying to make you pick where you shop by giving you no options,’ she said. 

Em went on to say that she wondered if neurodivergent persons or parents were consulted for the measures.  

‘Who can get kids in and out of a shopping centre in an hour,’ she said.  

‘Bang in the middle of a Tuesday? Shocker? Some parents work,’ she added. 

Em said fixing the ‘quiet hour’ was her new ‘hyperfixation’.

‘We [neurodivergent people] need food and clothes too,’ she explained. 

‘Give us a whole day. We need to be able to go to the shops without it all coming at us and coming at our kids,’ she finished.  

Em called for the government to add ADHD, or attention-deficit hyperactivity disorder, to the National Disability Insurance Scheme (NDIS).

‘ADHD needs to be included in the NDIS as a primary disability,’ she said during her speech at the National Press Club in August.

Em said fixing the 'quiet hour' was her new 'hyperfixation'. 'We [neurodivergent people] need food and clothes too,' she explained

Em said fixing the ‘quiet hour’ was her new ‘hyperfixation’. ‘We [neurodivergent people] need food and clothes too,’ she explained

Rusciano said one in 20 Australians has ADHD, but women often go undiagnosed because the symptoms are more noticeable in young boys. 

‘I associated it with hyperactive 10-year-old boys who should avoid red cordial, certainly not 42-year-old anxiety-ridden adult women who are chronically exhausted all of the time,’ she said. 

‘I felt a deep sadness for that precocious, curious and chaotic 10-year-old girl who desperately wanted to get things right, the girl who tried hard all the time, and who just wanted to be like everyone else.’ 

Em called on the government to add ADHD to the National Disability Insurance Scheme (NDIS) in August, while speaking to the National Press Club

 Em called on the government to add ADHD to the National Disability Insurance Scheme (NDIS) in August, while speaking to the National Press Club

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