EXCLUSIVE Inside the life of 5SOS Luke Hemming’s little-known social media star brother Jack

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5 Seconds Of Summer frontman Luke Hemmings, 24, catapulted to global stardom after launching his pop rock group almost one decade ago in Australia.

But many wouldn’t know there is another Hemmings brother busy carving out his own successful career Down Under.

Luke’s little-known brother Jack quit his job as a qualified builder several months to start his own clothing line, a streetwear label called Hemm.

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EXCLUSIVE Inside the private life of 5SOS star Luke Hemming's little-known brother Jack. Pictured: Brothers Ben, Jack and Luke Hemmings

EXCLUSIVE Inside the private life of 5SOS star Luke Hemming’s little-known brother Jack. Pictured: Brothers Ben, Jack and Luke Hemmings

‘Eventually I decided to have a crack at it [the fashion label] and it’s been going well. It’s mainly for a female audience, but we have the intention of going into the male space as well,’ Jack told Daily Mail Australia. 

He co-founded the project in 2019 with his partner Celeste Rochele – who he also works with on social media content via her production company, Lens Loop.

Creative path: Luke's little-known brother Jack quit his job as a qualified builder several months to start his own clothing line, a streetwear label called Hemm

Creative path: Luke’s little-known brother Jack quit his job as a qualified builder several months to start his own clothing line, a streetwear label called Hemm

Social media star: With more than 300k followers on Instagram, Jack says part of his growing success on the platform has been due to his association with famous brother, Luke

Social media star: With more than 300k followers on Instagram, Jack says part of his growing success on the platform has been due to his association with famous brother, Luke

Pays to be a Hemmings!   Jack has been fortunate enough to land sponsored posts and collaborations with well-known brands thanks to Luke's large following

Pays to be a Hemmings!   Jack has been fortunate enough to land sponsored posts and collaborations with well-known brands thanks to Luke’s large following

With more than 300k followers on Instagram, Jack says part of his growing success as a social media star has been due to his association with famous brother. 

Jack has been fortunate enough to land sponsored posts and collaborations with well-known brands thanks to Luke’s large following.

Jack documents his everyday life on the app, which includes his laid back beachside lifestyle, foodie outings and his passion for CrossFit.  

Keeping fit: Jack documents his everyday life on Instagram, which includes his laid back beachside lifestyle, foodie outings and his passion for CrossFit

Keeping fit: Jack documents his everyday life on Instagram, which includes his laid back beachside lifestyle, foodie outings and his passion for CrossFit

While he jokes his ‘commitment level isn’t there yet’ to enter a CrossFit competition, he says his mates are close to convincing him to sign up for one soon. 

Living an active lifestyle which includes surfing, skateboarding and CrossFit, Jack recently installed an infrared sauna from Luxo Living inside his Sydney home to help decrease muscle soreness and increase recovery from his strength-training sessions.

‘It’s been awesome! The sauna is super quick and easy to set up and use, and has saved me heaps of money that I would have spent going to another facility that has one,’ he said.

Recovery mode: Jack recently installed an infrared sauna from Luxo Living at his Sydney home to help with muscle soreness from his CrossFit training

Recovery mode: Jack recently installed an infrared sauna from Luxo Living at his Sydney home to help with muscle soreness from his CrossFit training

'Whenever I see him it's like brothers hanging out': While Luke has been in the limelight for almost a decade, thanks to 5SOS, Jack said he's remained grounded. Pictured: Brothers Ben, Luke and Jack Hemmings

‘Whenever I see him it’s like brothers hanging out’: While Luke has been in the limelight for almost a decade, thanks to 5SOS, Jack said he’s remained grounded. Pictured: Brothers Ben, Luke and Jack Hemmings

Jack introduced his famous brother Luke to the guitar when he was in school, and his younger sibling’s obsession with the instrument quickly led him to global acclaim.

While Luke has been in the limelight for almost a decade thanks to 5SOS, Jack said he often doesn’t register how successful he is.

‘Whenever I see him it’s like brothers hanging out, but it really hits home when I see some big statistic or see one of his live shows, then it’s like “woah”. But when I call, text or see him, it’s just normal,’ he explained.

Blast from the past: Australian pop rockers 5 Seconds Of Summer first burst onto the music scene as fresh-faced teens back in 2011. Pictured L to R: Michael Clifford, Luke Hemmings, Ashton Irwin and Calum Hood

Blast from the past: Australian pop rockers 5 Seconds Of Summer first burst onto the music scene as fresh-faced teens back in 2011. Pictured L to R: Michael Clifford, Luke Hemmings, Ashton Irwin and Calum Hood

Australian pop rockers 5 Seconds Of Summer first burst onto the music scene as fresh-faced teens back in 2011. 

They have since released four  studio albums, with their third album ‘Youngblood’ earning them the title of the first Australian act with three number-one albums in the US by topping the Billboard 200 chart.

Their fourth album ‘Calm’ was released in March, 2020. 

The Don’t Stop hit-makers reside in the US. 

Global superstars: 5SOS have released four studio albums and reside mostly in the US. Pictured L to R: Ashton Irwin, Calum Hood, Luke Hemmings and Michael Clifford

Global superstars: 5SOS have released four studio albums and reside mostly in the US. Pictured L to R: Ashton Irwin, Calum Hood, Luke Hemmings and Michael Clifford

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