FAYT The Label sells a piece from its new swimwear collection every 10 minutes 

Australian fashion brand that stocks sizes six to 24 sells a piece from its new swimwear collection every TEN minutes

  • Brittney Saunders is the founder of FAYT The Label, a size-inclusive online brand
  • She recently dropped the Red Spot Swimwear collection garnering major fans
  • Two favourites include the Serendipity Top and Solace Swimsuit

An Australian fashion designer who just launched a new swimwear collection has been ‘inundated’ by orders, selling one piece every 10 minutes.

Brittney Saunders is the founder of FAYT The Label, a size-inclusive online brand with two brick-and-mortar stores in NSW that has gown hugely in popularity since its inception in 2017.

Her latest Red Spot Swimwear collection has garnered attention for all the right reasons and is fast selling out – with fan favourites like the Serendipity Top and Solace Swimsuit being added to more than 700 orders overnight.

Brittney Saunders is the founder of FAYT The Label, a size-inclusive online brand with two brick-and-mortar stores in NSW that has gown hugely in popularity since its inception in 2017

Brittney Saunders is the founder of FAYT The Label, a size-inclusive online brand with two brick-and-mortar stores in NSW that has gown hugely in popularity since its inception in 2017

Her latest Red Spot Swimwear collection has garnered attention for all the right reasons and is fast selling out - with fan favourites like the Serendipity Top and Solace Swimsuit being added to more than 700 orders overnight

'I have been absolutely hanging for this since your sneak peak months ago,' one fan wrote on Instagram

Her latest Red Spot Swimwear collection has garnered attention for all the right reasons and is fast selling out – with fan favourites like the Serendipity Top and Solace Swimsuit being added to more than 700 orders overnight

‘I have been absolutely hanging for this since your sneak peak months ago,’ one fan wrote on Instagram.

‘Damn, I’ll be onto this collection for sure. The colour is so flattering,’ said another.

Some of the styles have already sold out of the highly sought-after swimwear.

YouTuber Brittney, who saw a gap in the clothing market as a size 10 to 12 herself, curated the brand of ‘staple’ pieces to fit sizes six to 24 – and is making millions doing it.

‘I’m a curvy girl myself so I understand the struggle of shopping for clothes, especially online, so that is something I take into consideration with every piece we design,’ Brittney told Daily Mail Australia previously.

But the path to success was often difficult at times and Brittney invested ‘six figures’ to get Fayt The Label up and running.

‘I’ll be completely honest with you, I had no idea what I was really doing. I had no guidance but feel as if though I have always had an entrepreneurial mindset,’ she said.

‘People always ask me the question “how do I start my own business”, and my answer is always: Google.

‘I can confidently say I have learnt every single thing I know about business from Google and use it pretty much daily even now whenever I need to know something!’

Brittney’s accomplishments show you don’t need a ‘million-dollar business idea’ to run a successful brand while also demonstrating anyone can do it if they have the drive. 

When asked what advice she would give to others wanting to start a business, Brittney said to be prepared to invest money into the idea and ‘be willing to sacrifice everything’.

‘The thing with starting a new business is that the costs never end, especially when you’re starting out,’ she said, adding you will need to sacrifice your time, social life and ‘literally everything’ to start.’ 

‘Fayt was a six-figure investment to get started – but at the same time we were starting on a bigger scale knowing I had an online following which I was hoping would be potential customers,’ she said. 

At the same time, Brittney said to never undervalue your produce or services and always base pricing off total costs.

She also strongly recommended staying on top of finances by using an accountant.

'Fayt was a six-figure investment to get started - but at the same time we were starting on a bigger scale knowing I had an online following which I was hoping would be potential customers!' she said

Brittney's latest venture Outdo Collective and Outdo Espresso will be both a coffee shop and creative space for events, workshops and activations

Brittney’s latest venture Outdo Collective and Outdo Espresso will be both a coffee shop and creative space for events, workshops and activations

When asked what advice she would give to others wanting to start a business, Brittney said to 'be prepared' to invest money into the idea and 'be willing to sacrifice everything'

When asked what advice she would give to others wanting to start a business, Brittney said to ‘be prepared’ to invest money into the idea and ‘be willing to sacrifice everything’ 

While running five businesses might sound stressful, Brittney says she remains carefree.

‘I have an amazing team who help us run our businesses every day and I couldn’t do it without them,’ she said. 

‘I am not a stressful person and don’t often worry about things (which could be an amazing or bad thing) but overall being carefree and easy going has so far only proven to be an asset to running multiple businesses.’ 

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