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Last year’s Samsung Galaxy S20 and Note 20 series weren’t exactly smash hits, and we can put that down largely to their high prices. The South Korean giant is going to launch its new flagship, the Galaxy S21, earlier than usual to give sales a kick. But, of course, simply revising the release date won’t be enough, and that’s why the chaebol has apparently decided to lower the price of S20’s successor.
The other two models will also likely be more affordable than their progenitors. The Galaxy S21 Plus is expected to retail for 1.2 million won (~$1,098) and the Galaxy S21 Ultra will go for 1.45 million won (~$1,327).
In contrast, the S20 Plus and S20 Ultra were priced at 1.35 million won and 1.59 million won, respectively.
Last year, Samsung’s market share dropped below 20 percent for the first since 2011, and it’s expected to dip to 18.8 percent this year. Apple’s share, on the other hand, is forecasted to increase to 16.4 percent.
Display industry insider Ross Young isn’t betting much on Samsung’s new phones. He believes each iPhone 12 model will drive more sales in the first 3 months then all Galaxy S21 series phones combined during a comparable period.
Each iPhone 12 model will do more volume in its first 3 months than the entire S21 lineup will in their first 3 months.
— Ross Young (@DSCCRoss) January 9, 2021
The Galaxy S21 series will be announced on January 14 and sales will likely begin on January 29.