Georgia Love promotes ‘genderless’ clothing as part of husband Lee’s Lineate brand

Bachelorette star Georgia Love goes woke as she promotes her husband Lee Elliott’s new ‘genderless’ activewear range

Georgia Love has thrown her support behind a new ‘genderless’ clothing line from her husband Lee Elliott’s new activewear brand, Lineate. 

Posing to Instagram Stories on Sunday, the former Bachelorette star, 33, uploaded a short clip of herself modelling a pink jumper and matching track pants while on the set of a photo shoot. 

BTS New season genderless Lineate coming soon,’ she wrote. 

Former Bachelorette Georgia Love, 33, (pictured) has promoted a new range of 'genderless' clothing being launched by her husband Lee Elliott's activewear brand Lineate

Former Bachelorette Georgia Love, 33, (pictured) has promoted a new range of ‘genderless’ clothing being launched by her husband Lee Elliott’s activewear brand Lineate 

According to its website, Lineate is the brainchild of her husband Lee Elliott and friend Eugene Loane, and offers ‘activewear and athleisure clothing for men’.

The company was launched in November last year and features Lee, a former model, as the face of the brand. 

The term ‘genderless’ fashion refers to clothing that can be worn by people of all genders. 

According to its website, Lineate is the brainchild of her husband Lee Elliott and friend Eugene Loane, and offers 'activewear and athleisure clothing for men'

According to its website, Lineate is the brainchild of her husband Lee Elliott and friend Eugene Loane, and offers ‘activewear and athleisure clothing for men’

The company was launched in November last year and features Lee (pictured), a former model, as the face of the brand

The company was launched in November last year and features Lee (pictured), a former model, as the face of the brand

Some argue the term ‘genderless’ should be used instead of the more commonly used term ‘unisex’, as the latter is outdated and refers to the biological binaries of male and female.

The idea marketing clothing as ‘free of gender’ received some backlash last year when Bonds released its first ‘genderless’ clothing line.

Bonds said the line was created to allow customers to select what they want from the collection and ‘wear it their way’. 

The idea marketing clothing as 'free of gender' received some backlash last year when Bonds released its first 'genderless' clothing line. Pictured: Bonds model, LGBTQIA+ activist DJ Kath Ebbs

The idea marketing clothing as ‘free of gender’ received some backlash last year when Bonds released its first ‘genderless’ clothing line. Pictured: Bonds model, LGBTQIA+ activist DJ Kath Ebbs 

‘We recognise that the future is ‘genderful’ and want to allow our customers to express their gender and identity in whichever way is most comfortable,’ the company said at the time. 

Some critics claimed Bonds was trying to cash in on the ever-growing ‘woke’ movement by rebranding what was once referred to as ‘unisex’ clothing. 

However, others applauded the brand for championing inclusivity. 

Some critics claimed Bonds was trying to cash in on the ever-growing 'woke' movement by rebranding what was once referred to as 'unisex' clothing. Pictured are models wearing clothing from Bonds' 'genderless' range

Some critics claimed Bonds was trying to cash in on the ever-growing ‘woke’ movement by rebranding what was once referred to as ‘unisex’ clothing. Pictured are models wearing clothing from Bonds’ ‘genderless’ range 

However, others applauded the brand for championing inclusivity

However, others applauded the brand for championing inclusivity

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