Here’s a look at the other secret signs in your favorite logos

Hidden in plain sight! As Toblerone’s hidden bear logo goes viral, FEMAIL reveals the OTHER secret symbols in everyday logos… so how many have YOU spotted?

  • When people utter the phrase everything is not always what it seems, what they really mean is that logos aren’t really what they seem to be
  • Logos constantly surround us and persuade us to purchase items, but have you ever actually taken a close look at certain companies’ designs?
  • After a 10-year-old boy shocked users and revealed there was a hidden bear in the Toblerone logo, people wondered how they had never noticed it before 
  • From smiley faces to numbers and snacks, do you know the secret gems in your favorite logos and just how many can you spot?
  • As users struggle to wrap their minds around the ‘secret bear’, FEMAIL lays bare other secret symbols and messages hidden in famous logos 

When people utter the phrase everything is not always what it seems, what they really mean is that logos aren’t what they seem to be. 

Logos constantly surround us and persuade us to purchase items, but have you ever actually taken a close look at certain compannies’ designs? 

After a 10-year-old boy shocked social media users and revealed there was a hidden bear in the Toblerone logo, a majority of people wondered just how they had never noticed the ‘secret bear’ on the chocolate bars before. 

As social media users entered a logo frenzy, others wondered what other companies have hidden gems in their logos. 

Your favorite brands persuade you to purchase their items with their logos, but can you identify every secret symbol? 

As users struggle to wrap their minds around the ‘secret bear’, FEMAIL lays bare other secret symbols and messages hidden in famous logos – from smiley faces to numbers and snacks, just how many can you spot?  

A 10-year-old boy shocked social media users and revealed there was a hidden bear in the Toblerone logo, a majority of people wondered just how they had never noticed it before

A 10-year-old boy shocked social media users and revealed there was a hidden bear in the Toblerone logo, a majority of people wondered just how they had never noticed it before

A different flavor every day! How Baskin Robins gave a nod to their delicious flavors in the logo

The ice cream giant, founded in 1945, is known for their delicious and creamy ice cream flavors, if you look closely, you'll see the number 31 written in pink to signify the many flavors

The ice cream giant, founded in 1945, is known for their delicious and creamy ice cream flavors, if you look closely, you’ll see the number 31 written in pink to signify the many flavors 

Written in pink, you'll see the number 31 to signify the 31 flavors

Written in pink, you’ll see the number 31 to signify the 31 flavors

The ice cream giant, founded in 1945, is known for their delicious and creamy ice cream flavors. 

Baskin Robins fans know that the ice cream shop can always satisfy their sweet tooth, especially since it has 31 different flavors fit for any ice cream lover – whether you always opt for a traditional vanilla or can’t live without chocolate chip cookie dough, the sweets shop has you covered. 

And while you may know and love every ice cream flavor on hand, can you spot the hidden sign in their logo? 

Keeping in mind their creamy flavors, take a close look at the B and R in the center of the logo. 

Written in pink, you’ll see the number 31 to signify the 31 flavors the ice cream giant offers – one for everyday of the month. 

Need a salty snack and a dipping sauce? How the Tostitos logog offers more than just chips 

Perfect with a bowl of salsa or queso, the red dot represents a bowl of salsa and the two T's are people and the yellow triangle in between them is a chip

Perfect with a bowl of salsa or queso, the red dot represents a bowl of salsa and the two T’s are people and the yellow triangle in between them is a chip

The creative message represents people coming together to indulge in the snack

The creative message represents people coming together to indulge in the snack

Everyone’s favorite salty snack dates back to 1979, and while these chips will have you constantly reaching for another, have you ever noticed the hidden message in the logo? 

Perfect with a bowl of salsa or queso, Tostitos help you amp up your snacking game and help bring the conversation to the center of the table. 

If you’ve caught a glimpse at logo while reaching your hand in the bag, you may have initially thought the red dot over ‘i’ was just a creative touch of color. 

However, it’s actually part of a bigger hidden sign. 

The red dot represents a bowl of salsa and the two T’s are people and the yellow triangle in between them is a chip. 

The creative message represents people coming together to indulge in the salty snacks of chip and salsa. 

 Going, going, delivered! Why FedEx’s logo includes this symbol  

Hidden in between the white space in between the E and x is an arrow pointing to the right to show 'forward direction, speed and precision'

 Hidden in between the white space in between the E and x is an arrow pointing to the right to show ‘forward direction, speed and precision’ 

The logos designer Lindon Leader said the arrow 'could connotate forward direction'

The logos designer Lindon Leader said the arrow ‘could connotate forward direction’

The shipping company is known for their quick delivery, allowing customers to ship and have items delivered to them anywhere on the globe. 

And while you may have received hundreds of packages from FedEx, have you ever noticed the secret symbol in its logo? 

Hidden in between the white space in between the E and x is an arrow pointing to the right. 

The logos designer Lindon Leader told Fast Company that the arrow ‘could connotate forward direction, speed, and precision.’ 

So next time you pick your package up off your porch, check to see if you can spot the arrow. 

Give a kiss… or three! Spot the hidden kiss in the Hershey’s Kisses logo

Craving chocolate? Tilt your head ever so slightly to the left and look between the K and I and you'll see a third chocolate kiss squeezed in between the two letters

Craving chocolate? Tilt your head ever so slightly to the left and look between the K and I and you’ll see a third chocolate kiss squeezed in between the two letters

If you take a close look you'll see a third kiss in between the letters

If you take a close look you’ll see a third kiss in between the letters

Craving chocolate? Hershey’s Kisses are known to be some of the sweetest and most delicious little chocolates and leave chocolate lovers always reaching for another. 

And while everyone can spot the giant two Hershey’s Kisses in the center of the sweets logo, can you spot the third? 

If you take a close look you’ll see a third kiss in between the letters. 

Tilt your head ever so slightly to the left and look between the K and I and you’ll see a third chocolate kiss squeezed in between the two letters. 

Although the delightful little sweets have been around 1907, they are still said to be one of the most famous treats of all time. 

 Comfort food or fast food? Spot this secret message on the Wendy’s  logo

At first glance the fast food giant's logo seems pretty straightforward, however if you look a little closer, you'll see something unexpected - the word mom written underneath the collar

At first glance the fast food giant’s logo seems pretty straightforward, however if you look a little closer, you’ll see something unexpected – the word mom written underneath the collar 

Written in the collar of her top is the word 'mom'

Written in the collar of her top is the word ‘mom’

At first glance the fast food giant’s logo seems pretty straightforward, however if you look a little closer, you’ll see something unexpected. 

First opening in 1969, Wendy’s offered customers a fast-food with a touch of comfort, bringing them their favorite burgers, fries and more. 

And while the fast food giant may be your go to for a late night burger, have you ever spotted the secret message hidden in the collar of the Wendy’s blouse? 

If you look closely, there’s a secret word hidden. 

Written in the collar of her top is the word ‘mom.’ 

And while many culinary sleuths initially thought the word was a nod to the chain’s efforts to give the fast-food giant’s food a touch of comfort and warmth, according to Wendy’s the message was actually unintentional. 

So next time you grab your Wendy’s bag from the drive-thru, take a closer look at the logo and see if you can spot the unintentional word. 

Turn that frown upside down! How Goodwill’s logo is more than meets the eye   

Goodwill works hard to put a smile on everyone's face so it makes sense the nonprofit would include a smiley face in their logo that comes from the letter g

Goodwill works hard to put a smile on everyone’s face so it makes sense the nonprofit would include a smiley face in their logo that comes from the letter g 

The smiley face appearing at the center of the logo is actually just a larger version of the g

The smiley face appearing at the center of the logo is actually just a larger version of the g

This nonprofit is the perfect place to donate both clothing and home items and recycle items you never use. 

Goodwill works hard to put a smile on everyone’s face so it makes sense the nonprofit would include a smiley face in their logo. 

And while the smiley face is as clear as day, many don’t know where the smiley face actually comes from.  

The community-based organization prides itself on working to make people’s loves better and their trademark proves it. 

The logo doubles as not just one but two smiling faces. 

The smiley face appearing at the center of the logo is actually just a larger version of the g in the word Goodwill, which is shown at the bottom of the logo. 

Hop on! Can you spot the cyclist in the Tour de France’s logo?   

The biking logo has a hidden message you may have never seen before inside of it - it shows a cyclist riding a bike

The biking logo has a hidden message you may have never seen before inside of it – it shows a cyclist riding a bike 

The yellow circle represents the bike's font wheel, the 'u' represents the bike's seat and the O represents the back of the bike

The yellow circle represents the bike’s font wheel, the ‘u’ represents the bike’s seat and the O represents the back of the bike

The biking logo has a hidden message you may have never seen before inside of it. 

If you look closely, you’ll see the letter R in Tour doubles as a cyclist. 

But, if you look even closer, you’ll see the cyclist is actually riding a bike in the logo. 

The yellow circle represents the bike’s font wheel, the ‘u’ represents the bike’s seat and the O represents the back of the bike. 

And for just another nod to the biking competition, the yellow circle also doubles as a sun, which indicates that the events only occur in the daytime.  

Can you find the secret symbols buried within the Hope for African and Children Initiative’s logo? 

The Hope for African Children Initiative aims to support African communities and help make children's lives better and the logo shows a child looking up at an adult and the continent

The Hope for African Children Initiative aims to support African communities and help make children’s lives better and the logo shows a child looking up at an adult and the continent 

The logo makes it clear the people the company represents

The logo makes it clear the people the company represents

The Hope for African Children Initiative, or HACI, aims to support African communities and help make children’s lives better.  

The logo makes it clear the people the company represents. 

And while you’ll definitely see the outline of Africa, you’ll see something even deeper if you take a closer look at the orange and yellow sections. 

Carefully look at the negative space in between the orange and yellow sections. 

If you really pay attention, you’ll be able to see that the logo helps to create both the image of the continent of Africa and a child looking up at an older woman. 

Not just an abbreviation… How the London Symphony Orchestra logo gives a nod to the many concerts  

The London Symphony Orchestra may appear to be the three-letter abbreviation in fancy font, but there's actually a secret symbol - the L and the O are the arms, leading an orchestra

The London Symphony Orchestra may appear to be the three-letter abbreviation in fancy font, but there’s actually a secret symbol – the L and the O are the arms, leading an orchestra

The London Symphony Orchestra may appear to be the three-letter abbreviation in fancy font, but there’s actually a secret symbol. 

Not only is the logo an abbreviation, but it also represents a conductor. 

The L and the O are the arms and the conductor is leading the orchestra. 

The LSO, founded in 1940, is one of the oldest orchestra’s. 

The British symphony performs over 120 concerts every year and was even named by Gramophone as one of the top five orchestras in the world. 

Shopping galore! Do you know the secret message behind Amazon’s logo?

The arrow represents that the online shopping giant offers customers a wide variety of items - from A to Z

 The arrow represents that the online shopping giant offers customers a wide variety of items – from A to Z

If you look closely, you'll see that the arrow connects the letter 'a' to the letter 'z'

If you look closely, you’ll see that the arrow connects the letter ‘a’ to the letter ‘z’

A staple in many online shopper’s lives, people around the globe look to Amazon to get everything from fashion essentials to groceries. 

And while you may have noticed the arrow under the word, have you ever thought about its placement.  

If you look closely, you’ll see that the arrow connects the letter ‘a’ to the letter ‘z’. 

But this isn’t just a random placement, the arrow was intentionally placed because Amazon is said to give you everything you need. 

The arrow represents that the online shopping giant offers customers a wide variety of items – from A to Z. 

So next time you add your favorite item to your cart, take a look at the logo and see if the items you purchased really do embody the online shopping giant’s logo. 

 We offer….. How Unilever’s logo gives you everything you want and more 

The Unilever doesn't actually fill the U with a decorative design, it uses symbols related to its extensive product offerings to show off all the various items customers can purchase

 The Unilever doesn’t actually fill the U with a decorative design, it uses symbols related to its extensive product offerings to show off all the various items customers can purchase

Look to the company's logo to see what it covers under its wide umbrella

Look to the company’s logo to see what it covers under its wide umbrella

The British-Dutch multinational consumer goods company offers a variety products.

From food, condiments, ice cream, cleaning agents, beauty products and personal care, the company offers costumers many different items. 

And while you may have seen the company’s logo multiple times, which is an identifiable U with a decorative motif, it’s actually something more. 

The Unilever doesn’t actually fill the U with a decorative design, it uses symbols related to its extensive product offerings to show off all the various items customers can purchase. 

So next time you’re wondering what exactly the consumer goods company offers, look to the company’s logo to see what it covers under its wide umbrella. 

 Need office supplies? Spot this office tool in the Staples logo 

If you look at the L, you'll see that it doubles as a broken staple - which represents both the office items the store sells and the retail store's name

 If you look at the L, you’ll see that it doubles as a broken staple – which represents both the office items the store sells and the retail store’s name

If you look at the L, you'll see that it doubles as a broken staple

If you look at the L, you’ll see that it doubles as a broken staple

The major retail company that offers everything you need to work and learn, made sure to include a slight nod to their name in their logo, are you able to spot it? 

The office supply company included a pretty obvious aspect into their logo design, however, many customers have missed it over the years. 

If you look at the L, you’ll see that it doubles as a broken staple – which represents both the office items the store sells and the retail store’s name. 

Staples has since changed its logo and removed the bent staple and added a staple to the front of the word, however, many customers are complaining that it missed the mark and questioning why the company decided to redesign their logo in the first place.  

Cars, cars and more cars! Spot the vehicle nod in the Continental logo

If you look closely, you'll see that the tire company's logo has a tire in it - the C and O in the logo represent a tire

 If you look closely, you’ll see that the tire company’s logo has a tire in it – the C and O in the logo represent a tire

It's no wonder the logo gave a nod to a tire as it represents the company's success

It’s no wonder the logo gave a nod to a tire as it represents the company’s success

The fourth largest tire manufacturer sure makes its mission clear in the logo, but although it may seem obvious, similarly to Staples, many customers seem to miss it. 

If you look closely, you’ll see that the C and O in the logo actually represent a tire. 

The company was actually founded in 1871 as a rubber manufacturer and over 20 years later, found its specialty creating tires. 

In 1898, Continental began the development and production of vehicle tires with plain tread, which was a great success for the brand. 

In 1904, the company became the very first tire to manufacture grooved vehicle tires. 

So it’s no wonder the logo gave a nod to a tire as it represents the company’s success.  

Legendary blue jeans: How Levi’s incorporated their denim into its logo

The company that offers legendary blue jeans even incorporated their denim into their logo - the two curves at the the bottom of the logo are supposed to represent jean pockets

 The company that offers legendary blue jeans even incorporated their denim into their logo – the two curves at the the bottom of the logo are supposed to represent jean pockets

These two curves actually represent the pockets of jeans

These two curves actually represent the pockets of jeans

The company that offers legendary blue jeans even incorporated their denim into their logo, can you spot exactly how the blue jeans made it into the logo? 

If you look carefully, you’ll see that the bottom of the logo has two curves. 

These two curves actually represent the pockets of jeans. 

Levi’s began in 1853 but it wasn’t until 20 years later that the company found its knack for denim. 

Levi’s then introduced iconic blue jeans and a patented way of securing clothing with rivets. 

Many years later, the company’s first emblems – the two horse label – was introduced. 

The company also created one more emblem, which is a red tap logo that can vbe found of the blue jeans. 

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