Beauty and cosmetics retailer Lush are paving the way for customers to reduce waste and receive money off their next purchase with their new ‘Bring It Back’ scheme.
From May 11 shoppers in Australia and New Zealand will be able to return empty plastic Lush pots and containers to be recycled.
For each plastic item returned, customers will receive a $1 deposit to spend on their Lush basket that day.
‘Think of it as a deposit scheme, you borrow the packaging and then get your deposit back to spend on your favourite Lush products when you bring it back to your local shop,’ Lush said in a statement.
From May 11 shoppers in Australia and New Zealand will be able to return empty plastic Lush pots and containers to be recycled
The returned packaging will then be sent to the Terracycle – a recycling facility that repurposes and properly recycles plastic.
The new service join’s Lush’s ‘fresh face mask’ scheme that allows customers to bring back five items of Lush plastic packaging in exchange for a fresh mask.
This existing scheme sees an average of 11,000 pots come back to Lush every month and 132,000 a year.
‘We are the difference in the cosmetic industry, we have the ideas and the passion, it’s then about making those ideas a reality by getting everyone to join in,’ said Lush cofounder and product inventor Rowena Bird.
For each plastic Lush item returned, customers will receive a $1 deposit to spend on their Lush basket that day
The retailer follows a growing list of companies taking ownership to reduce plastic waste and ensure it is recycled accordingly.
The company’s team introduced the scheme after learning that in Australia only 12 per cent of total plastic waste is recycled.
‘This scheme is about taking accountability for the plastics that we put into the world,’ said Elisia Gray, ethical buyer at Lush Australia and New Zealand.
‘While I am very proud that Lush has used 100 per cent recycled plastics for our products for as long as I can remember this is the next step in truly making sure we close the loop and ensuring that plastics are being recycled and refashioned into new products.’
How to reduce your plastic consumption:
Avoid using disposable plastic cutlery, plastic straws and other single-use plastics
Avoid plastics that cannot be recycled if other alternatives exist
Avoid products with excess or unnecessary plastic packaging
Adopt reusable items such as water bottles, shopping bags, keep cups and travel cutlery
Source: Australian Government Department of Agriculture, Water and the Environment