Fans were forced to watch 21 minutes of adverts during the 90 minute programme – meaning that early one quarter of the slot was given over for lucrative ads.
In total there were five breaks in the show.
The number of ads prompted fury amongst I’m A Celeb’s millions of viewers, with one writing on X, formerly known as Twitter, during Monday night’s episode: ‘Any chance of adding some I’m a Celebrity to these ad breaks? ITV has to make more cash than usual to pay Nigel’s fee alone.’
The former UKIP leader will reportedly be the highest-paid contestant in history – pocketing £1.5 million to make an appearance on this year’s show in hopes the controversial casting would bring in more viewers.
It could cause concern amongst ITV bosses after the show shed another one million viewers after the opening night on Sunday which already saw a loss of two million fans compared to 2022.
Putting pressure on the already falling viewing figures is the threat of fans switching off their screens – irate with the ‘ridiculous’ number of adverts shown during the show.
One person wrote: ‘One more ad break and, I swear, I’m turning the telly off.’
Another added: ‘An ad break 10 mins in?!? ITV, is everything ok? They have the longest ad breaks. I’m only barely watching the show, let’s not push it.’
Seven million people tuned in for the opening night of the 23rd season on Sunday night but it was a significant drop from last year’s season with Matt Hancock which attracted 9.1million viewers.
Last year’s figures were up two million from the previous year with Mr Hancock’s appearance undoubtedly a pull for viewers to watch the disgraced health minister undergo the gruelling challenges.
But Mr Farage’s appearance on the show has stoked up backlash with calls to boycott the show and viewing figures last night reflected this as 6.1 million people tuned in – a one million loss from Sunday night.
However, it managed to entice of 76 per cent of 16-34-year-olds watching TV that night, with 1.4 million of its viewers being under the age of 35.
The ratings will come as a welcome to ITV, as the broadcaster has been making a strong bid to attract younger viewers to I’m A Celebrity this year.
One tactic they have used is adopting popular TikTok trends, such as the ‘rotting fish’ challenge, branding it ‘our newest and smelliest trial yet’.
ITV have also brought in Nella Rose to the lineup, in an attempt to boost their ratings with the younger generation.
The 26-year-old is the youngest star in the show this year, and it is hoped by bosses that her vast internet fame will attract millions of young viewers to the reality show.
But her constant screaming on the show has also caused annoyance among viewers.
One person wrote on X: ‘Is this Nella woman the worst person ever to be on I’m A Celeb? Who the hell is she? Just loud and a nightmare.’
Someone else posted: ‘Day 3 of lying in a bed ill and I’ve got Nella on I’m A Celeb screaming making my headache worse – when can we start voting people out?’
Campmates include Made in Chelsea’s Sam Thompson who has been branded ‘adorable’ by fans, JLS band member Marvin Humes, First Date’s Fred Sirieix and This Morning’s Josie Gibson.
The third episode of I’m a Celebrity air tonight with the TikTok sensation Nella, 26, embarking on her second Bushtucker trial No Time to Cry.