Jacqueline Jossa and Helen Flanagan lead the stars attending ITV Palooza 

Jacqueline Jossa looks incredible in white frilled skirt while Helen Flanagan opts for black mini dress as they lead the stars attending ITV Palooza

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Jacqueline Jossa and Helen Flanagan looked incredible as they led the stars attending this year’s ITV Palooza at the Royal Festival Hall in London on Tuesday.

TV star Jacqueline ensured all eyes were on her as she arrived to the event in a white strapless midi dress with an a-symmetric hemline.

The garment featured a detailed white floral print and feathered embellishment while Jacqueline added height to her frame with a pair of white heels.

Event: Jacqueline Jossa and Helen Flanagan looked incredible as they led the stars attending this year's ITV Palooza at the Royal Festival Hall in London on Tuesday

Style: Helen looked radiant as she posed on the blue carpet in a black mini dress

Stunning: TV star Jacqueline ensured all eyes were on her as she arrived to the event in a white strapless midi dress with an a-symmetric hemline

Event: Jacqueline Jossa and Helen Flanagan looked incredible as they led the stars attending this year’s ITV Palooza at the Royal Festival Hall in London on Tuesday

Styling her brunette locks into a ponytail, the former EastEnders star carrried a white clutch bag and also sported a pair of silver earrings. 

Helen looked radiant as she posed on the blue carpet in a black mini dress that highlighted her jaw-dropping figure.

The off the shoulder outfit featured one blazer-style sleeve and an a-symettric neckline and skirt

Helen, who recently split from her fiancé Scott Sinclair, boosted her frame with a pair of silver shimmering heels.

Couple: Tasha Ghouri and her boyfriend Andrew Le Page put on a loved-up display as they walked the blue carpet arm-in-arm

Outfit: Former Love Islander Tasha turned heads in a sheer skintight mini dres

Couple: Tasha Ghouri and her boyfriend Andrew Le Page put on a loved-up display as they walked the blue carpet arm-in-arm

Fashion: The dress also featured navy jewels and silver beads while the dancer paired it with a white frilled coat with a flowing train

Fashion: The dress also featured navy jewels and silver beads while the dancer paired it with a white frilled coat with a flowing train

Wearing her platinum locks in a long bob, the former Coronation Street star completed her look with a diamond necklace.

Tasha Ghouri and her boyfriend Andrew Le Page put on a loved-up display as they walked the blue carpet arm-in-arm.

Former Love Islander Tasha turned heads in a sheer skintight mini dress with a patterned silver and gold embellishment.

The dress also featured navy jewels and silver beads while the dancer paired it with a white frilled coat with a flowing train.

Garment: Alex Scott opted for a colourful look as she donned a bright yellow loose-fitting dress with long sleeves and a plunging neckline

Looking good: The outfit also featured a high leg split

Garment: Alex Scott opted for a colourful look as she donned a bright yellow loose-fitting dress with long sleeves and a plunging neckline

Complimenting her look with a pair of beige heels, Tasha styled her blonde locks into a sleek updo as she posed for the cameras.

Oti Mabuse looked incredible in a light blue off the shoulder dress which featured a sequinned embellishment and a single sheer sleeves.

The former Strictly Come Dancing star drew attention to her stunning figure with a thigh-high leg split while she also opted for black heels.

Alex Scott opted for a colourful look as she donned a bright yellow loose-fitting dress with long sleeves and a plunging neckline.

The outfit also featured a high leg split while the presenter sported a pair of gold shimmering heels.

Styling her tresses into loose waves, Alex completed her look with an eye-catching chain necklace and matching earrings. 

The ITV Palooza sees the best and brightest stars from the network come together to unveil its upcoming slate of shows for advertisers.

Taking place at London’s Royal Festival Hall, stars including Laura Whitmore, Oti Mabuse, Ekin-Su Culculoglu and Rochelle Humes were in attendance.

Last year’s event saw programmes unveiled including The Ipcress File, starring Tom Hollander and Joe Cole, Litvinenko starring David Tennant and Nolly starring Helena Bonham-Carter 

Kelly Williams and Simon Daglish also shared commercial opportunities with customers, including the free-to-air sport that would air in 2022, such as the Qatar World Cup, Rugby and Women’s Football World Cup.

CEO Carolyn McCall announced a range of measures following COP26 as part of ITV’s commitment to becoming a net-zero carbon business by 2030. 

These commitments includes ensuring all programmes produced and commissioned by ITV from 2021 onwards would go through sustainable certification.  

This year’s ITV Palooza also comes on the same day that ITV rebranded its channels, ahead of the launch of its streaming service ITVX next month.

The new idents and branding also include the flagship channel ITV returning to its previous name of ITV1 to ‘give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations.’

‘We are using the launch of ITVX this Autumn as a moment to give ITV’s broadcast channels a modern and fresh update too,’ said Jane Stiller, chief marketing officer at ITV. 

‘This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.’

‘Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery,’ Stiller continued. 

‘Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.’

‘We have an exciting autumn in store for viewers, whether that’s I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to refresh our branding across the breadth of what we do.’

Jed Carter, Design Director, DixonBaxi added: ‘It’s been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh. 

‘A single coherent design system – bursting with personality – unites ITVX and ITV’s channels. 

‘A unified approach to logos, colour, typography, voice and motion connects the family of brands to create one connected brand experience while allowing each brand to express its own unique personality.’

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