Kanye West posts Grand Theft Auto-inspired ad for his YZY Gap collab ahead of split with company

Kanye West posts Grand Theft Auto-inspired ad for his YZY Gap collaboration ahead of split with company

Kanye West on Wednesday took to Instagram with an advertisement for his YZY Gap collaboration in the style of the famed video game Grand Theft Auto.

The 45-year-old musical artist posted to Instagram Stories a clip that was about a minute long showing a person clad in wares from his YZY Gap walking in the Tokyo streets of Shibuya and Shinjuku.

The clip contained elements of the video game including the Heads-Up Display of health, wanted levels and other aspects associated with characters in the game.

The latest: Kanye West, 45, on Wednesday took to Instagram with an advertisement for his YZY Gap collaboration in the style of the famed video game Grand Theft Auto. He was seen in NYC earlier this month

The latest: Kanye West, 45, on Wednesday took to Instagram with an advertisement for his YZY Gap collaboration in the style of the famed video game Grand Theft Auto. He was seen in NYC earlier this month

West’s pushing of the brand comes at an unlikely time amid a business dispute with the company, who he told last week he intended to terminate his deal with, claiming the corporation fell short of living up to its contract.

Nicholas Gravante, a lawyer for the Famous artist, told the outlet The FADER Wednesday that ‘Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance.’

The rapper, according to his legal representation, is now moving forward ‘to make up for lost time by opening Yeezy retail stores.’

West is adding to his legal team in an anticipated court battle against Gap, as he has hired veteran attorney Alex Spiro, who has past represented artists such as Jay-Z, Elon Musk and Meek Mill.

West is currently involved in a high-profile business dispute with Gap

West is currently involved in a high-profile business dispute with Gap 

West's pushing of the brand comes at an unlikely time amid a business dispute with the company, who he told last week he intended to terminate his deal with

West’s pushing of the brand comes at an unlikely time amid a business dispute with the company, who he told last week he intended to terminate his deal with

He claimed the corporation fell short of living up to its contract

He claimed the corporation fell short of living up to its contract

West on Monday said that his ‘war’s not over’ with the companies Gap or Adidas after he terminated his contracts with them.

West spoke with Bloomberg earlier this month, saying he was focused on building his own brand without the boosting of large corporations.

‘It’s time for me to go it alone,’ West told the outlet. ‘It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry.

‘Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.’

The clip contained elements of the video game including the Heads-Up Display of health, wanted levels and other aspects associated with characters in the game

The clip contained elements of the video game including the Heads-Up Display of health, wanted levels and other aspects associated with characters in the game 

The clip shows a person clad in wares from his YZY Gap walking in the Tokyo streets of Shibuya and Shinjuku

The clip shows a person clad in wares from his YZY Gap walking in the Tokyo streets of Shibuya and Shinjuku

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