Kate Moss is in high demand as she signs £5m Diet Coke deal after her business hits £11m in value


‘She is still very much the hottest ticket in town’: Kate Moss remains in high demand as she signs huge £5m Diet Coke deal after her business soars to £11m in value

Kate Moss has signed a huge new deal with Diet Coke after being named the new ‘creative director’ of the brand. 

According to The Mirror, the catwalk star, 48, could reportedly ‘be earning up to £5million for the partnership’.

An advertising source told the publication: ‘Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still very much the hottest ticket in town.’

Popular: Kate Moss has signed a huge new deal with Diet Coke after being named the new 'creative director' of the brand

Popular: Kate Moss has signed a huge new deal with Diet Coke after being named the new ‘creative director’ of the brand

They also revealed that according to Companies House, her business – Kate Moss Limited – is worth £11.8million, with the star making at least £3million alone last year from brand and modelling deals.

And her new modelling agency in which she oversees the new generation of catwalk stars is worth £3million alone.

The Kate Moss Agency, which was set up in 2016, has A-list stars on the books such as Stella Jones, Georgia Palmer and Lila Grace Moss, the 19-year-old daughter of Kate and Dazed Media founder Jefferson Hack.

Big deal: According to The Mirror , the catwalk star, 48, could reportedly 'be earning up to £5million for the partnership'

Big deal: According to The Mirror , the catwalk star, 48, could reportedly ‘be earning up to £5million for the partnership’

It comes after Kate was named as the new Creative Director for Diet Coke. She is taking the helm as the brand celebrates its 40th anniversary and will bring to life the new Diet Coke Love What You Love campaign. 

The supermodel was brought on board to bring her ‘unique aesthetic and style to the brand’ after the beverage  was previously involved in several fashionable collaborations. 

Speaking about her new role, Kate said: ‘I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion. 

‘The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. 

An advertising source told the publication: 'Far from her star having waned, the next stage of Mossy's career is burning brighter than ever. She is still very much the hottest ticket in town'

An advertising source told the publication: ‘Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still very much the hottest ticket in town’

She continued: ‘As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.’

Diet Coke has previously marketed itself within the fashion world, with Karl Lagerfeld designing a bottle in 2012 while Ben Stiller starred in an advert for the drink in character as dimwitted supermodel Derek Zoolander. 

Marc Jacobs was also named creative director of the brand in 2013. 

Meanwhile Kate is no stranger to working as creative director for Japanese beauty brand Decorté. 

In style: Diet Coke has previously marketed itself within the fashion world and designer Marc Jacobs was also named creative director of the brand in 2013

In style: Diet Coke has previously marketed itself within the fashion world and designer Marc Jacobs was also named creative director of the brand in 2013

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