Kate Moss’s model daughter Lila Grace is busy cementing her status as one of the industry’s most-watched young stars after posing up a storm in her second major campaign for Marc Jacobs Beauty – one year after she made her debut for the brand at the tender age of 16.
The 17-year-old, who is the daughter of supermodel Kate, 45, and magazine editor Jefferson Hack, was named as the face of the beauty brand in October last year, less than one week after her 16th birthday.
And now she is continuing her relationship with the company by taking center stage in a campaign for its newly-launched Highliner Liquid-Gel Eyeliner ($27).
Gorgeous: Lila Moss has continued her professional relationship with Marc Jacobs Beauty by starring in another beauty campaign
Get the look: She shared on Instagram Wednesday her latest campaign for Marc Jacobs Beauty after the brand launched its Highliner Liquid-Gel Eyeliner ($27)
Touching up: Her makeup look was applied by YouTuber Nikkie de Jager (pictured), who also works as Marc Jacobs Beauty Global Artistry Advisor
‘Excited to share the new @marcjacobsbeauty Highliner Liquid-Gel Eyeliner launching today,’ Lila wrote on Instagram Wednesday.
The campaign pictures showed the fresh-faced beauty modeling glowing skin and the liquid-gel eyeliner, which was applied by YouTuber and makeup artist Nikkie de Jager (also known as NikkieTutorials).
Nikkie, who also works as Marc Jacobs Beauty Global Artistry Advisor, used three different colors of the liquid-gel eyeliner, which comes in seven lush colors total, on Lila for the campaign look.
The all-black liquid liner Blaquer was painted into a cat eye on the model’s lid and then topped with another cat eye in Gold Getter and the bronze Blitz Coin shade.
Lila’s makeup was otherwise kept simple to focus on the new liquid-gel eyeliner for the beauty campaign.
When speaking to InStyle, Lila said she felt lucky to have the opportunity to work with Marc Jacobs Beauty on its different campaigns.
‘I did my first-ever campaign with Marc Jacobs Beauty in 2018, so it just feels like a big family now. I have known some of these people, like Katie Grand and Marc Jacobs, for years and still feel so honored to be the face of Marc’s new launches,’ she shared.
The teenage model was particularly happy about getting the opportunity to work with Nikkie, who built her brand on YouTube, where she now boasts more than 12 million subscribers.
All that’s glam: The 17-year-old modeled the eyeliner with a double wing cat eye
A star is born: Lila, who is the daughter of Kate Moss, first started working with Marc Jacobs Beauty in 2018 after she was announced as the new face for the brand
Sharing techniques: Lila, pictured with Kate at NYFW, revealed how she taught her supermodel mom how to apply highlighter while Kate taught her how to curl the eyelashes
‘When I found out Nikkie would be doing my makeup for the shoot, I was so excited. I’ve followed her for so long and even got the chance to meet her in Paris a while ago. She’s so talented and funny, so that made this photo shoot super fun and relaxing,’ she said.
Although the new campaign entails modeling eyeliner, Lila confessed to not yet feeling comfortable nailing the winged look on her own.
‘I still haven’t fully mastered eyeliner application, but I’m practicing with these new eyeliners,’ she said, adding: ‘They’re much easier to use because the applicator is really good and it’s smudge-proof.’
The double wing cat eye Nikkie created for Lila for the beauty campaign was something the fledgling model wanted to get down before the holidays, she admitted.
‘I love trying new beauty techniques and this was something bold I had never done before,’ she said. ‘I will definitely try to perfect it for the holidays especially.’
Lila’s mom has been in the fashion industry for years and is even personal friends with Marc Jacobs, so one would think the teenager would get some of her beauty tips from Kate.
But, due to the ever-changing beauty industry, Lila has also taught her mom some tips when it comes to applying makeup.
‘I’ve taught her how apply highlighter in the right places. Once, I noticed she did it completely wrong, so I had to correct it,’ she said. ‘She’s shown me the best way to curl my eyelashes. She’s always used an eyelash curler, and I used to be so scared to do it.’