Kylie Jenner’s former friend Jordyn Woods teases new clothing brand WOODS by Jordyn ahead of launch: ‘She is coming MONDAY’
The 25-year-old entrepreneur has been slowly rolling out content for the debut since earlier this month.
The socialite, who was formerly BFFs with Kylie Jenner, modeled a skintight black dress in new social media images.
Businesswoman! Jordyn Woods took to Instagram this week to tease the imminent launch of her new clothing brand WOODS by Jordyn
Jordyn wrote in a caption to her 12.5 million followers: ‘She is coming MONDAY @woodsbyjordyn 1.23.23.’
The message accompanied two artful snapshots of a magnified Jordyn stretched out over a Los Angeles cityscape.
Woods, the daughter of late sound engineer John Woods, highlighted her curves in her body-hugging dress, which had sheer panels on the bust and sleeves.
The midi-length frock is what she wore in various portraits promoting the soon-to-launch business.
Teaser: The 25-year-old entrepreneur has been slowly rolling out content for the debut since earlier this month
One caption on her new endeavor’s official Instagram account teased, ‘Do you love what you see? We know we do.’
And a separate upload featured the Hollywood darling — who’s dating NBA star Karl-Anthony Towns — in a crouched position with the caption, ‘Us thinking about the launch.’
Woods reposted it in her Instagram Stories on Thursday evening, showing off her sleek and short haircut in the snapshot.
Her dark hair was styled in a side part and finger waves with face-framing ringlets arranged along her hairline.
Smoldering: The socialite modeled a skintight black dress in new social media images
Product: Woods, the daughter of late sound engineer John Woods, highlighted her curves in her body-hugging dress, which had sheer panels on the bust and sleeves
Elevating the fashion statement, the former Life of Kylie personality added eye-catching silver-toned jewelry.
She wore thick hoops in her ears, adorned her fingers with large bauble rings, and donned a chunky bangle around her wrist.
The jewels drew attention to her extra-long, spike-tipped fingernails, which were painted nude with silvery tips.
The tones were coordinated with her flawless makeup, which saw Jordyn in a shimmery eyeshadow palette and glossy lip.
Her former pal: Kylie Jenner used to be her best friend… until Woods became involved with Khloe Kardashian’s man Tristan Thompson
Amid preparation for the launch, Jordyn shared a behind-the-scenes look from her busy life with her fans.
She recorded a short, closeup clip of herself as a professional applied makeup to her face at 5:33am.
‘Worked on the brand all day yesterday straight from the flight, got some rest, and back at it,’ she wrote across the screen.
Jordyn rocked a flaming red wig and white patched under her eyes as she added three emojis with a smile and single teardop.
Grueling: Amid preparation for the launch, Jordyn shared a behind-the-scenes look from her busy life with her fans
Although specific details about WOODS by Jordyn haven’t been unveiled, it appears the star will be designing dresses and other garments.
Last month the beauty presented images of models she was scouting for a campaign as she announced plans to set her brand in motion.
‘Excited for this journey,’ wrote the beauty in a caption as she posed in a dark jacket and beige thigh-high Chanel boots.
The social media influencer captioned the post, ‘Tomorrow is a big day!! These photos are from our casting last week and tomorrow is the official campaign shoot.
She added, ‘Entrepreneurship is hard, I’ve had businesses in the past and you learn as you go, but I’ve really put this one on my back. Excited for this journey!! Stay tuned.’
Sneak peek: Although specific details about WOODS by Jordyn haven’t been unveiled, it appears the star will be designing dresses and other garments