Love Island 2023’s launch pulls in mere 1.2million viewers

Love Island 2023’s launch pulls in a mere 1.2million average viewers… a drop of more than 1million from 2022’s opener as Maya Jama makes her debut

  • Love Island 2023’s launch show pulled in an average of just over 1million TV viewers as new host Maya Jama made her debut
  • It was a staggering 1.2million down from 2022’s summer debut episode, which saw an average of 2.4million viewers tune in 
  • This year’s premiere raked in a peak audience of 2million, but across all devices, was streamed a total of 2.5million times
  • Despite securing less viewers than recent years, the 2023 premiere was the biggest 16-34 audience on a digital channel this year
  • It also saw ITV2’s biggest audience tune in since last year’s Love Island Reunion and was the biggest commercial 16-34 audience since the World Cup
  • Love Island 2023’s launch show pulled in an average of just over 1million TV viewers as new host Maya Jama made her debut and a new host of singletons stepped out.

    The first episode of the winter series saw an average of 1.2million viewers watch the latest batch of Islanders enter the South African villa, overnight figures showed.

    It was a staggering 1.2million down from 2022’s summer debut episode, which saw an average of 2.4million TV viewers tune in at the time.

    Viewers: Love Island 2023's launch show pulled in an average of just over 1million TV viewers as new host Maya Jama made her debut and a new host of singletons stepped out

    Viewers: Love Island 2023’s launch show pulled in an average of just over 1million TV viewers as new host Maya Jama made her debut and a new host of singletons stepped out

    This year’s premiere, which aired on Monday night, only raked in a peak TV audience of 2million across the 95-minute show, according to overnight figures.

    But across all devices, including mobiles and tablets, the 2023 debut episode was streamed a total of 2.5million times, according to figures from ITV.

    The launch show was also the third watched programme on Monday overall and the second most watched show on ITV across the day.

    However, its initial overnight figures were far below that of the 2022 summer series, which pulled in an average of 2.4million viewers at the time.

    Tuning in: The first episode of the winter series saw an average of 1.2million viewers watch the latest batch of Islanders enter the South African villa

    Tuning in: The first episode of the winter series saw an average of 1.2million viewers watch the latest batch of Islanders enter the South African villa

    It then rose to more than 3million viewers with overnight ITV Hub viewing on non-TV devices (PC, mobile and tablet) included.

    Meanwhile, 2021’s launch show raked in 2.47million TV viewers and peaked with 2.9million.

    Series nine’s debut episode also didn’t prove as popular as the first ever winter version of the ITV2 dating show, which scored 1.3million viewers more. 

    The 2020 winter series debut secured 2.5million viewers, with 43 per cent of the audience being aged between 16 and 34, according to overnight figures at the time. This rose to 2.8 million when non-TV devices were included in the figures.

    Loss: It was a staggering 1.2million down from 2022's summer debut episode, which saw an average of 2.4million viewers tune in

    Loss: It was a staggering 1.2million down from 2022’s summer debut episode, which saw an average of 2.4million viewers tune in

    Despite securing less viewers than recent years, the 2023 premiere was the biggest 16-34 audience on a digital channel this year and was the most watched programme on ITVX so far this year.

    It also saw ITV2’s biggest audience tune in since last year’s Love Island Reunion and was the biggest commercial 16-34 audience since the World Cup. 

    The 2023 launch episode saw a whole new cast of singletons arrive at the South African villa ready to find love and a surprise bombshell entrance.

    As Maya Jama also made her hosting debut, five glamorous new couples were revealed in the villa.

    Match: The 2023 launch episode saw a whole new cast of singletons arrive at the South African villa, with Lana and Ron already tipped to be the new 'power couple'

    Match: The 2023 launch episode saw a whole new cast of singletons arrive at the South African villa, with Lana and Ron already tipped to be the new ‘power couple’

    Lana and Ron have already been tipped to be the new ‘power couple’ on the show, and have emerged as the bookies favourites to win.

    Meanwhile, Kai, 24, was also mocked by viewers for using the term ‘wifey for lifey’ before switching between three single ladies during the first coupling of the series. 

    The semi-pro rugby claimed to Maya that he has entered the South African villa on the hunt for the real deal, but fans of the show were quick to call him out for using the ‘cringeworthy’ slogan. 

    After Ron and Lana were paired up during Love Island’s opening episode, the villa was later stunned after a new bombshell was introduced at the end of the first episode.

    Favourites: Just one day after the dramatic twist, Ron and Lana have already won over viewers with their chemistry, and according to Betfair are odds-on to be crowned champions

    Favourites: Just one day after the dramatic twist, Ron and Lana have already won over viewers with their chemistry, and according to Betfair are odds-on to be crowned champions  

    Islanders were visibly confused when Maya strutted through the villa, ready to announce a new addition to the house. But confusion quickly turned to shock as semi-pro footballer Tom Clare walked through the villa doors.

    The ITV2 show announced last Thursday that for the first time ever they were giving the public the chance to choose the first male or female bombshell to enter the Villa.

    The public had the chance to choose between Ellie Spencer, 25, a Business Development Executive at a law firm from Norwich and Tom Clare, 23, a semi-pro footballer from Barnsley. Since Tom entered the villa, Ellie will now be introduced at a later date.

    Contestants had only just coupled up by the time Tom made his entrance – clearly shaking things up. 

    Shock! After Ron and Lana were paired up during Love Island's opening episode, the villa was later stunned after a new bombshell was introduced at the end of the first episode

    Shock! After Ron and Lana were paired up during Love Island’s opening episode, the villa was later stunned after a new bombshell was introduced at the end of the first episode

    Just one day after the dramatic twist, Ron and Lana have already won over viewers with their chemistry, and according to Betfair are odds-on to be crowned champions

    Having had odds of 20/1 to be crowned winner before Monday’s launch show, after the episode Ron is the 11/5 new favourite.

    Close behind in second place is Kai Fagan with 7/2, followed by Haris Namani with 4/1, Shaq Muhammad at 9/2, and in fifth place is Will Young with 5/1/

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    Meanwhile Lana is the 13/5 frontrunner to be the female victor, while Anna-May Robey is in second place with odds of 11/4.

    In third place is Olivia Hawkins with 7/2, while Tanyel Revan places fourth with 9/2, and in fifth place is Tanya Manhenga with 9/2.

    Love Island continues on ITV2, Tuesday January 17 at 9:00pm. 

    LOVE ISLAND 2023: MEET THE CONTESTANTS

    Tanya Manhenga 

    Name: Tanya Manhenga

    Age: 22

    Location: Liverpool

    Occupation: Student and model

    Something not many people know about her: ‘I have Vitiligo, which is a skin pigmentation, you may not even notice it.’

    ‘It’s on my lip and I have a stripe on my hair. Not many people know that but I think it’s quite cute.’

    ‘I don’t care about covering it up all the time, I think it’s a vibe.’

    Lana Jenkins 

    Name: Lana Jenkins

    Age: 25

    Location: Luton

    Occupation: Makeup artist

    Something not many people know about her: ‘In my work as a makeup artist I’ve worked with lots of celebrities.

    ‘Also, when I was 6-years-old I used to live in Spain and I was in an episode of Benidorm as an extra.’

    Anna-May Robey

    Anna-May Robey 

    Name: Anna-May Robey

    Age: 20

    Location: Swansea

    Occupation: Payroll assistant

    Something not many people know about her: ‘I went on a date once and I never saw him again.’

    ‘We went for food and shared a bottle of wine. As I was speaking to him he fell asleep!’

    ‘I had to clink his wine glass to wake him up.’

    Tanyel Revan

    Tanyel Revan

    Name: Tanyel Revan

    Age: 26

     Location: North London

    Occupation: Hair stylist

    Something not many people know about her: ‘My celebrity crush is Channing Tatum – I don’t like pretty boys, they give me the ‘ick’ because they always have a crap personality.’

    ‘Channing Tatum is handsome but not too pretty. He’s manly and he can dance.’

    ‘If a man can dance I’m in love with him straight away.’

    Olivia Hawkins

    Olivia Hawkins

    Name: Olivia Hawkins

    Age: 27

     Location: Brighton

    Occupation: Ring girl and actress

    Something not many people know about her: ‘I did a film with Jason Statham and had a nice 10-minute convo about life.’

    ‘I’ve been a ring girl for KSI, I played a waitress in James Bond with Daniel Craig and I’ve also been a body double for Michelle Keegan and Emma Watson.’

    Tom Clare

    Tom Clare

     Name: Tom Clare

     Age: 23

    Location: Barnsley

    Occupation: Semi-Pro Footballer

    Something not many people know about him: I’m a High School Musical fan

    Kai Fagan 

     Name: Kai Fagan

    Age: 24

    Location: Manchester

    Occupation: Science and PE teacher

    Something not many people know about him: ‘I’m a Jamaican citizen. Because of that I played rugby 7s for Jamaica.’

    ‘I play semi-professional rugby now for Burnage RFC.’

    ‘I’ve technically got three different degrees and went to three different unis.’

    Ron Hall

    Ron Hall

     Name: Ron Hall

    Age: 25

    Location: Essex

    Occupation: Financial advisor 

    Something not many people know about him: ‘On meeting me, you’d never know I am blind in one eye.’

    ‘It was the result of a football injury when I was 8. I’ve got two different coloured eyes, one blue and one green.’

    Will Young

    Will Young

     Name: Will Young

    Age: 23

    Location: Buckinghamshire

    Occupation: Farmer

    Something not many people know about him: ‘Every night I light a candle and meditate for 20-25 minutes.’

    ‘A girl I was seeing told me to meditate, I tried it and loved it. I stopped seeing her and carried on meditating!

    ‘It’s a nice way to self reflect.’ 

    Shaq Muhammad

    Shaq Muhammad

    Name: Shaq Muhammad

    Age: 24

     Location: London

    Occupation: Airport security officer

    Something not many people know about him: ‘I’m a very emotional person. It can be a blessing and a curse.’  

    ‘Every time I watch Dear John I cry. 

    That’s my favourite film. Any time I’m with someone and they say, ‘Let’s watch a romantic film’, I’m like, ‘How about Dear John, how does that sound?’

    Haris Namani

    Haris Namani

    Name: Haris Namani

    Age: 21

     Location: Doncaster

    Occupation: TV salesman

    Something not many people know about him: ‘I’ve never found love. I think this is the show that can help me.’

    ‘It’s the best opportunity for me to find the girl and find the right one. I’ve obviously not found the right one myself.’

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