Major blow for Australian surfwear giants Billabong and Quiksilver

Major blow for Australian surfwear giants Billabong and Quiksilver as dozens of staff lose their jobs just before Christmas

  • Billabong and Quicksilver owner Boardriders lays off 70 workers
  • They are mostly based at the company’s Burleigh Heads office on the Gold Coast
  • Staff were made redundant in effort to reduce costs amid economic downturn

Iconic Australian surfwear giants Billabong and Quicksilver have suffered another major blow just before Christmas, with its parent company Boardriders axing 70 jobs at the company’s Asia-Pacific headquarters on the Gold Coast.

The company, currently owned by US-based private equity firm Oaktree Capital Management, made the staff redundant as part of an effort to reduce costs amid a global economic downturn.

The staff are mostly based at the company’s Burleigh Heads office, and the cuts represent more than a quarter of Boardriders’ Asia-Pacific staff.

Boardriders, the owner of Billabong and Quiksilver, has made 70 Australian staff redundant just before Christmas

Boardriders, the owner of Billabong and Quiksilver, has made 70 Australian staff redundant just before Christmas 

The job cuts represent more than a quarter of Boardriders' Asia-Pacific staff

The job cuts represent more than a quarter of Boardriders’ Asia-Pacific staff

‘Boardriders has announced a reorganisation of its global operations to enable the company to respond nimbly to the market and its customers in the face of an uncertain and changing economic landscape,’ Boardriders said in a statement published by action sports industry website Shop-Eat-Surf.

‘As a result of the reorganisation, the company has announced that it has eliminated 110 positions in the Americas and 60 in Asia Pacific. The reorganisation will reduce complexity across the value chain and more fully leverage the global platform the company has built.’

Boardriders CEO Arne Arens said: ‘I am confident that these changes will set us on the path to achieving our goals and creating a more agile company suited to adapt to the evolving environment.’

‘Losing talented employees is always difficult and I want to recognise the departing staff for their contribution to Boardriders,’ he added.

‘Moving forward, we are fully focused on setting Boardriders up for success.’

More to come.

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