Mattel unveils new Judge Barbie ahead of International Day of the Girl

As she continues to ‘break the plastic ceiling,’ Barbie has found her latest calling: becoming a judge. 

Mattel’s Barbie might have had 200 impressive careers since her introduction to the world in 1959, but her new role as a lawmaker comes with broader meaning, with the brand unveiling the new toy while revealing that only one third of judges in the U.S. are female.

To coincide with the launch – which has been timed to celebrate International Day of the Girl on October 11 – Mattel said that its new Barbie Judge Doll was intended to inspire her young fans about their limitless potential.  

All rise! Mattel unveiled four Barbie Judge dolls in honor of International Day of the Girl

All rise! Mattel unveiled four Barbie Judge dolls in honor of International Day of the Girl  

Legally Blonde: The $12.99 toy comes with a black robe, lacy collar, gavel and block

Legally Blonde: The $12.99 toy comes with a black robe, lacy collar, gavel and block 

‘The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better,’ the toy giant said as it unveiled the four new dolls.  

The company said that the dolls were unveiled to ‘inspire’ girls to imagine the endless career possibilities applicable to them. 

Each $12.99 Barbie Judge Doll comes kitted out in a black robe with a lace collar and carries a gavel and block.    

In a press release, Mattel said, ‘Even though, there is a record number of women take office, there is still work to be done to reach all branches of government.

‘In the U.S., women make up only one-third of sitting stage judges. 

‘In 2019, Barbie is taking the stand as a Judge to inspire girls to explore judicial careers with the hopes that one day they will sit on the bench and make important decisions that can change the world for the better.’

The inspiring new release is also part of the Barbie Dream Gap Project; a global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.

According to a recent Instagram, Barbie is partnering with GoFundMe to raise money for a ‘Dream Gap Project Fund’ which will benefit female empowerment organizations such as She’s The First and Girls Should Run. 

Stats: Along with the new reveal, Mattel shared statistics revealing that females and underrepresented in the highest positions of the U.S. legal system

Stats: Along with the new reveal, Mattel shared statistics revealing that females and underrepresented in the highest positions of the U.S. legal system

Stats: Along with the new reveal, Mattel shared statistics revealing that females and underrepresented in the highest positions of the U.S. legal system

Facts: Mattel highlighted that there are only three females serving as U.S. Supreme Court Justices right now, compared to double that number of males

Facts: Mattel highlighted that there are only three females serving as U.S. Supreme Court Justices right now, compared to double that number of males 

Mattel also highlighted the fact that only three of nine Supreme Court Judges in the U.S. are currently female. Nine U.S. states have also never had a woman serve as Chief of Justice. 

The unveiling was praised by users across Twitter. 

Black Parenting praised the message saying, ‘We need more of our children aspiring to be judges’.  

Illinois-based Kim Klein, Democratic Candidate for McHenry County Circuit Court Judge also endorsed the doll on her account. 

Another female legislator, Judge Jane Markey, also approved. 

The new Barbie Judge comes weeks after Mattel unveiled their new line of dolls that are ‘gender inclusive’.  

Mattel said the new Creatable World doll kits are entirely ‘free of labels’, offering the children playing with them clothes that include both skirts and trousers and long and short hairstyles. 

The company added that the range is simply a response to what modern children are asking for, highlighting that ‘kids don’t want their toys dictated by gender norms.’ 

Praise: The news of Barbie Judge went down a treat on social media, with parents and judges saying they would buy one

Praise: The news of Barbie Judge went down a treat on social media, with parents and judges saying they would buy one 

Initiative: As part of the release, Barbie have teamed up with GoFundMe to launch the 'Dream Gap Project Fund'

Initiative: As part of the release, Barbie have teamed up with GoFundMe to launch the ‘Dream Gap Project Fund’

Physically, the dolls appear gender neutral after Mattel consulted pediatricians on how they should look.

The Creatable World range comes with clothing options, accessories and wigs to allow children to style the doll with short or long hair, or in a skirt, trousers or both.  

Mattel said it worked alongside a ‘dedicated team of experts, parents, physicians and most importantly, kids’ to create the six different kits in a variety of skin tones.

Each kit includes one doll, two hairstyle options and can be styled however the child chooses. 

Kim Culmone, senior vice president of Mattel’s doll design, said: ‘Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.

The brand consulted California-based pediatrician and author Cara Natterson on what the dolls’ physiology, proportions and size should be. 

'Endless styling possibilities': The Creatable World dolls made by Mattel sees each doll come with two switchable hair styles and a range of clothes

‘Endless styling possibilities’: The Creatable World dolls made by Mattel sees each doll come with two switchable hair styles and a range of clothes 

Choice: There are six different skin tones to choose from in the line, which was a response to children who don't want their toys dictated by gender norms

Choice: There are six different skin tones to choose from in the line, which was a response to children who don’t want their toys dictated by gender norms

Inclusive: Each doll comes with two separate hair styles and a range of clothes

Inclusive: Each doll comes with two separate hair styles and a range of clothes 

Natterson praised the brand for creating the line, saying: ‘A collection like this just knocks down every barrier to play.’

‘Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them.

‘We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.’

The doll kits come at a recommended retail price of $29.99.

Earlier this year, Barbie fans praised Mattel for releasing a black doll in a wheelchair who wears her natural hair — and the inclusive toy even comes with a ramp that fits inside her Dreamhouse.

Retailing for $19.99, the doll debuted at the New York Toy Fair in February as part of the toy company’s 2019 Barbie Fashionistas line.

The collection celebrates diversity as well as realistic expectations of beauty, and people have been taking to Twitter to say they’re thrilled to see that Barbie Fashionistas doll #133 is not only in a wheelchair but is also a woman of color.

The Barbie and Ken Fashionistas line features dolls with different body types, skin tones, eye colors, hair colors and hairstyles as part of Mattel’s ongoing bid to create inclusive toys that children can identify with. 

Two hairstyles and a ‘gender inclusive’ wardrobe: How Mattel’s dolls are changing

The new Creatable World range includes six ‘customizable’ dolls, with six different skin tones available.

Each one comes with two wigs and clothes that would traditionally have been regarded as masculine or feminine including skirts, trousers. Hair styles are short and long.  

The Creatable World dolls come with a range of outfits including skirts and trousers, and children have two hairstyles to choose from in the kit that comes with each doll

The Creatable World dolls come with a range of outfits including skirts and trousers, and children have two hairstyles to choose from in the kit that comes with each doll

Physically, the dolls appear gender neutral.

The brand consulted California-based pediatrician Cara Natterson on what the dolls’ physiology, proportions and size should be.  

Natterson praised Mattel for creating the line, saying: ‘A collection like this just knocks down every barrier to play.’ 

Source

Spread the love
  •  
  •  
  • 1
  •  
    1
    Share
  •  
    1
    Share
  •  
  •  
  • 1

Related posts

Leave a Comment