She has visited Ibiza, the Maldives, Azerbaijan and Finland in the past three months all on gifted stays.
And Millie Mackintosh has once again reaped the benefits of her influencer status as she landed another free holiday – this time to the stunning island of Bequia in Saint Vincent and the Grenadines on Sunday.
The former Made In Chelsea star, 29, showed off her washboard abs in a lemon yellow bikini as she settled into island life while posing poolside in a smouldering snap posted to her Instagram account.
Jet setter: Millie Mackintosh showed off her abs in a lemon bikini as she reaped the benefits of her influencer status on a free trip to the island of Bequia in Saint Vincent and the Grenadines
The reality TV personality smiled as she relaxed on a sofa next to sliding doors that opened out to a private swimming area.
Millie informed her followers that she did not have to splurge out for the exotic getaway, as she captioned the offering: ‘Ready to embrace the liming way of life @thelimingbequia #giftedstay#bequia #islandlife.’
Accompanying the beauty on her travels was her mother Georgina, who she shared a snap of on social media as they sat on a golf buggy to be driven to a restaurant where they dined on fried chicken.
Millie has only been in the glorious destination for one day but has already shared a number of posts on her story that show her in a slew of high-end outfits – all accompanied by hashtag ad.
Beach ready: The former Made In Chelsea star, 29, has only been in the glorious destination for one day but has already shared a number of posts on her Instagram page
Lucky Millie’s jet-set gifts 2019
January: The Westin Maldives Miriandhoo Resort
Millie jetted on the second leg of her honeymoon with husband Hugo Taylor during which she thanked the resort for ‘hosting her’.
January: Soho Farmhouse
The lucky star was invited on a weekend away to the exclusive location where she was hosted by bargain designer site The Outnet.
January: Chenot Palace Health Wellness Hotel in Azerbaijan
Ahead of the BAFTAs in February, Millie was welcomed for a detox holiday, during which she wrote on a snap: ‘They have kindly invited me to experience the #chenotmethod in preparation for the bafta awards’.
March: Arctic TreeHouse Hotel in Finland
Millie tagged herself in snaps from her ‘Press trip’ to the luxurious resort. Although it is unknown what press publication she is working in conjunction with, she has stuck to Instagram guidelines for influencers to clearly mark when they have not paid for a trip themselves.
March: The Body Camp Ibiza
Millie was lucky enough to indulge her love of exercise at the idyllic and luxurious fitness retreat. On the website, the retreat is describes as: ‘The Body Camp is a perfect mix of physical, intellectual and spiritual development. A place to make new friends, set goals, change habits, learn more about nutrition, exercise and much much more’. Millie could not resist sharing a number of sizzling shots from her getaway
April: The Liming Bequia
The TV star jetted off to the exclusive hotel on the island of Bequia in Saint Vincent and the Grenadines with her mum in tow. The hotel boasts its ethos as ‘Luxury accommodation, discover the art of doing nothing’ and guests can choose either a villas, junior suite or the mansion house for their stay.
Millie and her mother also enjoyed a stop off in Barbados while en route to their Caribbean destination.
Previous exotic getaways of Millie’s have also been thanks to companies gifting her glamorous holidays.
In January, Millie jetted on the second leg of her honeymoon with husband Hugo Taylor, 32, during which she thanked The Westin Maldives Miriandhoo Resort for ‘hosting her’.
At the start of this year Millie was among 16 stars and influencers who had breached Advertising Standards Authority rules surrounding paid posts on Instagram.
Travelling together: Accompanying the beauty on her travels was her mother Georgina, who she shared a snap of on social media as they sat on a golf buggy to be driven to a restaurant
Yummy: The health conscious star enjoyed fried chicken for dinner on the island
The reality star is far from alone in having flouted advertising guidelines in this way as Instagram is often flooded with famous faces who promote products, arguably without making it clear they are being paid for the sponsorship.
That is why the Competition and Markets Authority (CMA) conducted an investigation ‘into concerns that social media stars are not properly declaring when they have been paid, or otherwise rewarded, to endorse goods or services’.
All the stars identified in the investigation, which began last August, agreed to change their ways.
Under consumer protection law, influencers are required to clearly state if they have received payment for products they endorse – either in gifts, money, or by loan of the products.
Lucky lady: In January, Millie jetted off on honeymoon with husband Hugo Taylor, 32, during which she thanked The Westin Maldives Miriandhoo Resort for ‘hosting her’