Netflix announces a new reality TV show called Byron Baes that will follow local influencers

Netflix is set to release an original reality series about Byron Bay influencers.

The show, which will be called Byron Baes, was announced by the streaming giant on Thursday morning.

And according to The Sydney Morning Herald, The Block star and model Elyse Knowles is ‘hotly tipped’ for a starring role.

Coming soon! Netflix is set to release an original reality series about Byron Bay influencers, aptly called Byron Baes

Coming soon! Netflix is set to release an original reality series about Byron Bay influencers, aptly called Byron Baes 

Byron Baes will run for eight episodes in total. 

Netflix’s director of content for Australia and New Zealand, Que Minh Luu, said giving the show the green light was a ‘no brainer’.

‘You’ve got this cabal, or live feed as we’ve been calling it, of Instagrammers, who all live up in Byron, and there are a lot of them,’ said Ms Luu. 

Returning to TV: According to The Sydney Morning Herald , The Block star and model Elyse Knowles is 'hotly tipped' for a starring role

Returning to TV: According to The Sydney Morning Herald , The Block star and model Elyse Knowles is ‘hotly tipped’ for a starring role 

Byron Baes will follow the influencers in their everyday lives, but won’t criticise influencer culture.

‘I’m not going to judge anyone for having a product to sell. Musicians have music to sell. I have ideas to sell,’ Ms Luu added. 

A press release for the program describes Byron Baes is a ‘docu-soap series’.

Incoming! Byron Baes will follow the influencers in their everyday lives, but won't criticise influencer culture. Pictured: Byron Bay influencer Ruby Tuesday Matthews, who hasn't yet been linked to the production

Incoming! Byron Baes will follow the influencers in their everyday lives, but won’t criticise influencer culture. Pictured: Byron Bay influencer Ruby Tuesday Matthews, who hasn’t yet been linked to the production

‘This is our love letter to Byron Bay,’ it states. 

‘It’s not just Chris [Hemsworth] and Zac [Efron]’s backyard; it’s the playground of more celebrity-adjacent-adjacent influencers that you can poke a selfie-stick at.’

There will be ‘fights, flings and heartbreak’ on offer, too.

Structured reality: A press release for the show describes Byron Baes is a 'docu-soap series'

Structured reality: A press release for the show describes Byron Baes is a ‘docu-soap series’ 

Byron Baes is being produced by Eureka Productions.

Emma Lamb, who is known for her work on Married At First Sight and The Real Housewives of Sydney, will serve as the executive producer. 

Byron Bay has become a celebrity hotspot in recent years, after Chris Hemsworth and his wife, Elsa Pataky, built a $30million mega-mansion in nearby Broken Head. 

Since the Covid-19 pandemic, there has been an influx of Hollywood stars to the area, include the likes of Zac Efron, Nicole Kidman and Melissa McCarthy. 

A-list destination: Byron Bay has become a celebrity hotspot in recent years, after Chris Hemsworth and his wife, Elsa Pataky, built a $30million mega-mansion in nearby Broken Head

A-list destination: Byron Bay has become a celebrity hotspot in recent years, after Chris Hemsworth and his wife, Elsa Pataky, built a $30million mega-mansion in nearby Broken Head

High-profile visitors: Since the Covid-19 pandemic, there has been an influx of Hollywood stars to the area, include the likes of Zac Efron (right), Nicole Kidman and Melissa McCarthy

High-profile visitors: Since the Covid-19 pandemic, there has been an influx of Hollywood stars to the area, include the likes of Zac Efron (right), Nicole Kidman and Melissa McCarthy 

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