Pressure mounting at 2GB as Jim Wilson’s drive-time ratings slide


Pressure mounting at 2GB as Jim Wilson’s drive-time ratings lead to a decline in listeners – while breakfast host Ben Fordham remains on top

Pressure is mounting at 2GB as Jim Wilson’s drive-time program continues to cost Sydney‘s No. 1 station listeners.

2GB’s 3pm-6pm slot placed sixth in the latest ratings survey, dropping 0.4 per cent to an audience share of just 6.8 per cent, reports The Daily Telegraph.

Now an anonymous 2GB executive has stepped forward to publicly slam the 54-year-old drive host.

Pressure is mounting at 2GB as Jim Wilson's (pictured) drive-time program continues to cost Sydney's No. 1 station listeners

Pressure is mounting at 2GB as Jim Wilson’s (pictured) drive-time program continues to cost Sydney’s No. 1 station listeners 

‘You cannot have a No. 1 station with No. 1 breakfast, mornings and weekend programs, and a drive show in sixth place,’ the unnamed source said.

‘The 3pm to 6pm time slot is a crucial part of the overall radio result, and Jim sadly has not moved the dial since he started two years ago. We are bleeding out in the afternoons.’

Wilson took over Ben Fordham’s top-rating drive program in 2020, when the popular presenter replaced Alan Jones on breakfast.

Since then, Fordham has consistently won the ratings in the 6am to 9am time slot.

Wilson took over Ben Fordham's (pictured) top-rating drive program in 2020, when the popular presenter replaced Alan Jones on breakfast

Wilson took over Ben Fordham’s (pictured) top-rating drive program in 2020, when the popular presenter replaced Alan Jones on breakfast 

Meanwhile, Wilson, who scored 9.1 per cent in his first survey, has been steadily shedding fans in the afternoons.

Wilson, a former Channel Seven sports reporter, has been defended by Nine Radio, owners of 2GB.

Greg Byrnes, Nine’s head of content, said Wilson’s cumulative audience was up seven per cent ‘year on year’, and that his afternoon show was ‘neck and neck with the ABC in a very competitive slot’.

Greg Byrnes (pictured), Nine's head of content, said Wilson's cumulative audience was up seven per cent 'year on year', and that his afternoon show was 'neck and neck with the ABC in a very competitive slot'

Greg Byrnes (pictured), Nine’s head of content, said Wilson’s cumulative audience was up seven per cent ‘year on year’, and that his afternoon show was ‘neck and neck with the ABC in a very competitive slot’ 

2GB was once again Sydney’s No. 1 station in the latest survey released on Tuesday.

It managed to capture 12.9 per cent of the market, which was a slight dip of 0.1 per cent from the last survey.

KIIS 106.5 came in second with 10.2 per cent, and SmoothFM placed third on 9.6 per cent.

WSFM was fourth on 8.7 per cent, while ABC Sydney finished fifth with 7.9 per cent of the market.

Jim Wilson is seen here in his former role as a Channel Seven sports reporter

Jim Wilson is seen here in his former role as a Channel Seven sports reporter

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