Competition in the Bake Off tent may be genteel, but the success of the Channel 4 cookery show has helped Prue Leith to become the face of a new mobile game in the Clash of Clans series.
The 80-year-old chef has signed a six-figure deal with the makers of the app, which is wildly popular with children.
Clash of Clans, which is played on smartphones, involves building a medieval village and amassing an army of wizards and barbarians to fight rivals online.
Created in Finland, it is the highest grossing mobile game of the decade.
Prue Leith to become the face of a new mobile game in the Clash of Clans series
It is believed the Bake Off star has signed a deal worth an estimated six figures
Clash of Clans has become the highest grossing mobile phone game of the past decade
It’s makers created a village called Logmas for her to bake – complete with biscuit warriors – which was then turned into an animated trailer and blown up. In a video released on YouTube – and already watched 15 million times – she is shown making the village in gingerbread to promote the animated game, whose creators spotted her growing young fanbase.
Writing beside the video on her Twitter page, which has 60,000 followers, she wrote: ‘Tis the season to be jolly … well in most villages but not this one! #Logmas #clash ofclans #clashroyale #ad.’ In the video, shot in her kitchen, she says: ‘I’m Prue Leith and today we’ll be baking a traditional Logmas gingerbread village.’
She is then seen decorating characters and weapons, adding: ‘A little icing on the sword, nice, and on the cannon.’ The village is destroyed at the end of the animated battle – and she eats one of the characters.
Last night, a spokesman for Ms Leith declined to comment.
The game has attracted controversy. In 2014, a US paedophile was jailed after flying to Britain to abuse a 14-year-old girl he had groomed while playing it.