Quick Flick founder Iris Smit is accused of faking a Coles launch

Beauty founder, 27, is accused of FAKING her launch into supermarkets by hundreds of critics: ‘You put them on the shelves yourself’

  • Beauty queen Iris Smit has launched her latest SPF50+ products in Coles  
  • The new ‘skinscreen’ buys are designed to be worn with your makeup 
  • But Ms Smit was accused on TikTok of ‘faking’ the huge supermarket launch 
  • While she was frustrated at first, the backlash generated more than 20K sales 
  • The 27-year-old is behind the multi-million dollar Quick Flick and Beauty Fridge 

Iris Smit (pictured) has been accused of 'faking' the launch of her latest two products into Coles

Iris Smit (pictured) has been accused of ‘faking’ the launch of her latest two products into Coles 

Young Australian business owner Iris Smit has been accused of ‘faking’ the launch of her latest products in Coles supermarkets – but the online hate has resulted in thousands of sales.

The 27-year-old from Perth is the brains behind the $15million-dollar beauty company The Quick Flick and created a new collection of ‘skinscreen’ products designed to be worn with makeup.

But after posting about the milestone on TikTok, Ms Smit received backlash as some claimed she ‘put the product on the shelves’ herself and ‘faked’ it because no barcodes can be seen on store shelves in the video. 

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The 27-year-old from Perth is the brains behind The Quick Flick and created a new collection of 'skinscreen' products

The 27-year-old from Perth is the brains behind The Quick Flick and created a new collection of ‘skinscreen’ products

After posting about the huge milestone on TikTok, Ms Smit received backlash online as some claimed she 'put the product on the shelves' herself and 'faked' it because no barcodes can be seen on store shelves in the video

After posting about the huge milestone on TikTok, Ms Smit received backlash online as some claimed she ‘put the product on the shelves’ herself and ‘faked’ it because no barcodes can be seen on store shelves in the video

In response to the accusations, Ms Smit shared two TikTok videos of her visiting a local Coles store to purchase the two new products.

‘This is really funny, but no, we did not fake our launch into Coles. In my last video there wasn’t any pricetags [on shelves] but this is obviously because Coles has literally just launched [the products] and they haven’t put them up yet,’ Ms Smit said in one of the videos.

The young founder can be seen scanning the two products at the self-serve checkout then shows the receipt.

In response to the accusations, Ms Smit shared two TikTok videos of her visiting a local Coles store to purchase the two new products

The young founder can be seen scanning the two products at the self-assisted checkout then shows the receipt (pictured)

In response to the accusations, Ms Smit shared two TikTok videos of her visiting a local Coles store to purchase the two new products. The young founder can be seen scanning the two products at the self-assisted checkout then shows the receipt 

While the accusations left Ms Smit feeling frustrated, the controversy from the video resulted in selling more than 20,000 units of product in supermarkets.

Ms Smit spent two years coming up with a simple solution by creating products that offer full sun protection over makeup – and leaving skin glowing without any white marks or a ‘cakey’ mess.

During the two-year process, Iris said the new collection ‘really tested’ her.

Ms Smit spent two years coming up with a simple solution by creating products that offer full sun protection over makeup - and leaving skin glowing without any white marks or a 'cakey' mess

Ms Smit spent two years coming up with a simple solution by creating products that offer full sun protection over makeup – and leaving skin glowing without any white marks or a ‘cakey’ mess 

During the two-year process, Iris said the new collection 'really tested' her

During the two-year process, Iris said the new collection ‘really tested’ her 

‘I think our manufacturer hated us by the end of it – but you have to be fussy and particular when creating a totally new and innovative formula.’

Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds. 

The young entrepreneur – who invested $10,000 of her own money into the brand – appeared on Shark Tank in May 2018 just three months into her business. 

Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of 'stamping' a perfect winged tip onto your lids in just seconds

Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds

The sharks were hugely interested in her $35 product with Andrew Banks offering to invest $300,000 – a deal for 25 per cent of her company.

But by the time she had to sign the contract, five months had passed, Iris realised her business was worth more than the offer.

‘When the Shark Tank show was filmed I had only really been in business for about three months. It was early days, however I was already turning over $100,000 a month by that stage,’ she told Daily Mail Australia.

‘My business was valued by the sharks on the show at $1 million, however by the time the show aired in May, its valuation had already tripled. I wasn’t in the position where I really needed the $300,000.

The then-university interior architecture student launched her brand in her humble apartment

At the time of her launch, she was working out of her two-bedroom apartment - and delivering orders via a shopping trolley

The Quick Flick first made headlines in December 2017 after Iris, the then-university interior architecture student, launched her brand in her two-bedroom apartment – and dropping off orders at the Post Office via a shopping trolley

‘I was cash flow positive and I already had plenty of retail deals lined up. Signing the deal would have also restricted me from starting other brands such as Beauty Fridge.

‘I had so many ideas for other products and brands, I didn’t want to limit my career and lock myself in. Despite having so many friends and family pressuring me to sign the deal, the thought of it gave me anxiety. I trusted my gut, so I knew it wasn’t right.’

The winged eye-liner queen went out on her own – and within 12 months, she turned over $10 million dollars.

‘I didn’t ever imagine that The Quick Flick would blow up like it did after the Shark Tank show. The publicity we received was invaluable,’ she said.

‘I honestly believe the company grew overnight what other businesses would grow in a few years. It was definitely tough and I had to put procedures in place pretty quickly to ensure we could keep up with the demand.’

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