Rachel Stevens and Jess Wright look festive in Debenhams Christmas ad

Rachel Stevens looks festive in a cosy cream jumper while Jess Wright dazzles in a shimmering gown as Debenhams becomes the latest big name to release its Christmas ad

  • This Christmas Debenhams released a sparkling festive advert for the holidays 
  • The advert features singer Rachel Stevens and reality TV star Jess Wright
  • The wholesome ad tells the story of the early morning rush opening presents

There is no surer sign that the festive season is upon us then when retailers’ lavish Christmas advertising campaigns hit our television screens.

Now Debenhams released a sparkling festive advert with former S Club 7 star Rachel Stevens and reality TV star Jess Wright.

The department store’s wholesome ad tells the story of that exciting early morning rush of opening presents to families gathered round for Christmas dinner.

This Christmas Debenhams released a sparkling festive advert with former S Club 7 star Rachel Stevens and reality TV star Jess Wright (pictured)

This Christmas Debenhams released a sparkling festive advert with former S Club 7 star Rachel Stevens and reality TV star Jess Wright (pictured) 

Rachel looks cosy in a festive chunky cream knit and her brunette locks are styled in bouncy curls

Rachel looks cosy in a festive chunky cream knit and her brunette locks are styled in bouncy curls

Rachel looks cosy in a festive chunky cream knit and her brunette locks are styled in bouncy curls.

While Jess dons a glamorous black sparking gown and accessories with silver diamond earrings in the festive advert.   

Dan Finley, Debenhams CEO, said: ‘With over a thousand brands covering extensive categories now part of the Debenhams family we’re well on our way to becoming the Great British Digital Department store and we’ve created a high energy, exciting Christmas tv ad which focuses on that amazing brand and product offering. 

‘Gifting is hugely important for everyone at this time of year so whoever’s on your list, even if you yourself, and whatever the request we’ve got you covered. 

The advert see's families and friends come together to revel in the joy of Christmas and the happiness it brings

The advert see’s families and friends come together to revel in the joy of Christmas and the happiness it brings

The department store's wholesome ad tells the story of that exciting early morning rush of opening presents to families gathered round for Christmas dinner

The department store’s wholesome ad tells the story of that exciting early morning rush of opening presents to families gathered round for Christmas dinner

‘Debenhams has a rich history of being a brand that you can rely on for those special moments and this year more than ever we’re ready and set up to make it a Christmas you’ll remember

 Debenhams isn’t the only brand to release their wholesome adverts this week as many retailers have gone head-to-head in the battle to win the nation’s hearts with their Christmas ads, as Sainsbury’s, Asda and Lidl all premiered their festive clips yesterday.

Brands have begun to roll out the spots as the country gears up for Christmas, in the backdrop of the cost of living crisis shaking the UK.

Debenhams can help anyone and everyone find that perfect gift this Christmas, even if your special someone is you

Debenhams can help anyone and everyone find that perfect gift this Christmas, even if your special someone is you

And retailers have doubled-up on theatrics and star power to convince consumers that their Christmas range is above all competition.

Sainsbury’s have scored ITV’s sweetheart Alison Hammond for their advert, which is narrated by Stephen Fry and where she plays a demanding Countess who doesn’t like Christmas pudding, but is swayed by the supermarket’s recipe.

And Asda even landed a Hollywood star for their advert, by landing Will Ferrell to reprise his role as Buddy, from the Christmas classic film Elf.

Lidl has chosen the heartfelt route with a sweet spot telling the emotional story of Lidl Bear, a toy with its own Christmas sweater who struggles with unexpected fame but eventually learns what’s really important.

Here, FEMAIL takes a look at the Christmas adverts we’ll be seeing from the big players this year..

SAINSBURY’S

Retailers have gone head-to-head in the battle to win the nation's hearts with their Christmas advert, with Sainsbury's, Asda and Lidl all premiering their festive clip today. Sainsbury's have scored ITV's sweetheart Alison Hammond for their advert, which is narrated by Stephen Fry and where she plays a demanding Countess who doesn't like Christmas pudding, but is swayed by the supermarket's recipe

Retailers have gone head-to-head in the battle to win the nation’s hearts with their Christmas advert, with Sainsbury’s, Asda and Lidl all premiering their festive clip today. Sainsbury’s have scored ITV’s sweetheart Alison Hammond for their advert, which is narrated by Stephen Fry and where she plays a demanding Countess who doesn’t like Christmas pudding, but is swayed by the supermarket’s recipe

She is wowed by the different dishes her team of chefs have come up with, but when she comes to the desserts, she is far from impressed by her marmiton's pudding, and says she's never been a fan of the dessert

She is wowed by the different dishes her team of chefs have come up with, but when she comes to the desserts, she is far from impressed by her marmiton’s pudding, and says she’s never been a fan of the dessert

The advert then follows the chef as he works day and night to make a pudding like no other for the countess

The advert then follows the chef as he works day and night to make a pudding like no other for the countess 

The supermarket banked on the popularity of the ever loveable Alison Hammond for their Christmas advert this year. 

The presenter plays a Countess of a medieval land ‘far far away’ who is reviewing the menu of the festive feast she intends to throw for her court in a spot narrated by Stephen Fry. 

She is wowed by the different dishes her team of chefs have come up with, but when she comes to the desserts, she is far from impressed by her marmiton’s pudding, and says she’s never been a fan of the dessert. 

She demands that the young chef comes up with ‘something different or else,’ in a reference to Sainsbury’s motto. 

The young chef even steals a giant's biscuit in order to come up with a dessert that's truly special

The young chef even steals a giant’s biscuit in order to come up with a dessert that’s truly special

When the night of the dinner comes, the guests wait with baited breath as the marmiton brings the Countess her dessert

When the night of the dinner comes, the guests wait with baited breath as the marmiton brings the Countess her dessert

The advert then follows the chef as he works day and night to make a pudding like no other. 

The young chef even steals a giant’s biscuit in order to come up with a dessert that’s truly special.

When the night of the dinner comes, the guests wait with baited breath as the marmiton brings the Countess her dessert. 

Initially, Alison is displeased when the chef reveals he’s come up with what likes like a pudding. 

But as she tastes it, she is won over, and the crowd rejoices, cheering and hugging one another as everyone tucks in. 

The whimsical advert is set to a medieval musical arrangement of Wheatus’ Teenage Dirtbag.   

At the end of the clip, Sainsbury’s ‘Taste the Difference’ logo appears on the screen in a regal purple banner, while Stephen Fry’s voiceover can be heard saying: ‘And that’s why you can Taste the Difference.’ 

Initially, Alison is displeased when the chef reveals he's come up with what likes like a pudding for her

Initially, Alison is displeased when the chef reveals he’s come up with what likes like a pudding for her 

But as she tastes it, she is won over, and the crowd rejoices, cheering and hugging one another as everyone tucks in

But as she tastes it, she is won over, and the crowd rejoices, cheering and hugging one another as everyone tucks in

'Treaties times!' Countess Alison Hammond is the heart of Sainsbury's festive rang campaign for 2022

‘Treaties times!’ Countess Alison Hammond is the heart of Sainsbury’s festive rang campaign for 2022

Alison Hammond said: ‘I absolutely loved playing The Countess in this year’s Sainsbury’s Christmas advert. It got me feeling all festive and was such a laugh!

‘The Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas day to try it again,’ she added. 

Laura Boothby, Head of Campaigns, at Sainsbury’s said: ‘Food plays a central role in any celebration, and we wanted to bring to life the imagination and innovation that goes into creating our Taste the Difference Christmas range. 

‘We also wanted the ad to provide some fun and light-hearted Christmas cheer and who better to do that than Alison Hammond.

‘We’ve focused on the Christmas pudding specifically because we know it’s divisive – people love it, or they hate it – and that’s why we’ve created the Taste the Difference Caramelised Biscuit Pudding. 

Pudding lovers can still opt for the traditional dessert, but those who aren’t fans can try our innovative take on the Christmas classic instead,’ she added.

ASDA

Asda's spot features Will Ferrell as he reprises his role as Buddy the Elf, from the eponymous movie and will air for the first time on TV during the Coronation Street ad break at 8:45pm

Asda’s spot features Will Ferrell as he reprises his role as Buddy the Elf, from the eponymous movie and will air for the first time on TV during the Coronation Street ad break at 8:45pm

Dressed in his elf costume, Buddy shows up at an Asda store to trial as a seasonal recruit enlisted to help with the busy period in the run up to Christmas

Dressed in his elf costume, Buddy shows up at an Asda store to trial as a seasonal recruit enlisted to help with the busy period in the run up to Christmas 

Asda has also relied on the star power of an international sensation for their own advert. 

Their spot features Will Ferrell as he reprises his role as Buddy the Elf, from the eponymous movie and will air for the first time on TV during the Coronation Street ad break at 8:45pm. 

Warner Bros, who own the rights to Buddy, have licensed the beloved character specially for the advert, which is made of blended footage from the original movie and newly filmed scenes.  

The clip, set to the sound of Santa Claus is coming to Town,’ opens with a sweet homage to the 2003 Elf movie where Ferrell bumps into a row of Asda shopping trolleys. 

Buddy is moved from station to station, even singing in the stores' announcement mic, before ending up on the till

Buddy is moved from station to station, even singing in the stores’ announcement mic, before ending up on the till

Dressed in his elf costume, Buddy shows up at an Asda store to trial as a seasonal recruit enlisted to help with the busy period in the run up to Christmas. 

But even though he is full of cheer and enthusiasm, Buddy’s trial run is chaotic and sees him taking breaks chatting with the other Asda employees, hopping around the store and eating the pigs in blanket on display. 

He is moved from station to station, even singing in the stores’ announcement mic, before ending up on the till. 

Throughout the advert, Asda’s enticing Christmas range is displayed around the store.  

After the day ends, Buddy stays late to infuse some more festive spirit around the store with fairy lights, garlands, gingerbread houses and a massive Christmas tree

After the day ends, Buddy stays late to infuse some more festive spirit around the store with fairy lights, garlands, gingerbread houses and a massive Christmas tree

The whimsical festive character is seen chatting to some Asda driver during the Christmas advert

The whimsical festive character is seen chatting to some Asda driver during the Christmas advert

After the day ends, Buddy stays late to infuse some more festive spirit around the store with fairy lights, garlands, gingerbread houses and a massive Christmas tree. 

When he arrives the next day, the store manager is so impressed with the decoration, he hires Buddy on the spot. 

The campaign ends with the words ‘Have your Elf a Merry Christmas’ flashing up on the screen.  

Sam Dickson, Acting Chief Customer Officer at Asda sai of the advert: ‘Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team. 

‘We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products. 

‘We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together,’ he added. 

LIDL

Lidl took a different route for their Christmas advert and tugged at the heartstrings o viewers with an adorable toy called 'Lidl Bear'

Lidl took a different route for their Christmas advert and tugged at the heartstrings o viewers with an adorable toy called ‘Lidl Bear’

When a dad accidentally shrinks his Lidl jumper in the wash, his daughter gets the idea to put it on her toy bear and takes him with her on the family's Lidl grocery shop

When a dad accidentally shrinks his Lidl jumper in the wash, his daughter gets the idea to put it on her toy bear and takes him with her on the family’s Lidl grocery shop

Lidl took a different route for their Christmas advert and tugged at the heartstrings o viewers with an adorable toy called ‘Lidl Bear.’  

The spot, which will premiere during the Coronation Street ad break tomorrow, follows the toy bear, which becomes an unlikely Christmas celebrity. 

When a dad accidentally shrinks his Lidl jumper in the wash, his daughter gets the idea to put it on her toy bear and takes him with her on the family’s Lidl grocery shop. 

Lidl Bear is a hit and becomes a celebrity, with his picture plastered in every Lidl store in the country. 

Eventually, the bear goes on tour, but his fame and success leaves him yearning for home in spite of his riches. 

The little girl is shown playing with her toy bear as her dad does the laundry during the Christmas clip

The little girl is shown playing with her toy bear as her dad does the laundry during the Christmas clip 

Lidl Bear is a hit and becomes a celebrity, with his picture plastered in every Lidl store in the country

Lidl Bear is a hit and becomes a celebrity, with his picture plastered in every Lidl store in the country

On Christmas eve, Lidl Bear leaves fame behind and hops back home from a private jet with a parachute. 

The little girl, who had been pleaded with him to come home, is delighted to be reunited with her friend, and give him a big hug.  

Claire Farrant, Marketing Director at Lidl GB, said: ‘What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. 

Soon, Lidl Bear is on the cover of all the country's magazine and even records a Christmas single

Soon, Lidl Bear is on the cover of all the country’s magazine and even records a Christmas single 

At first, the little girl is delighted to see that her bear has become famous for being the face of Lidl

At first, the little girl is delighted to see that her bear has become famous for being the face of Lidl 

‘You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about,’ she added. 

Lidl have also created the Lidl Bear’s Toy Bank, a donation initiative aiming to make sure every child gets a toy this Christmas. 

Using Neighbourly, Lidl will be donating new or unwrapped toys and games to children around the UK.  

‘Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign: ‘Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. 

The little girl goes on TV to plead with Lidl Bear to come back home to spend Christmas with her

The little girl goes on TV to plead with Lidl Bear to come back home to spend Christmas with her 

The little girl, who had been pleaded with him to come home, is delighted to be reunited with her friend, and give him a big hug

The little girl, who had been pleaded with him to come home, is delighted to be reunited with her friend, and give him a big hug

‘From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas,’ he said, in reference to Aldi’s Kevin the Carrot and M&S’s Percy Pig. 

The supermarket has also committed to five £250,000 for charities during the festive period, £125,000 of which will go to the toy bank initiative. 

It has also pledged to donate meals to food banks and to donate a selection of festive food items as part of tits usual food donations.  

MORRISONS

Morrisons has enlisted the help of their Farmer Christmas character, whom they debuted last year, for their 2022 festive campaign

Morrisons has enlisted the help of their Farmer Christmas character, whom they debuted last year, for their 2022 festive campaign

Morrisons has enlisted the help of their Farmer Christmas character, whom they debuted last year, for their 2022 festive campaign. 

Driving a fairy light studded green tractor, Farmer Christmas heads to his local Morrisons to see how the Christmas preparations are coming along, and taking a gander at their festive range. 

The advert showcases the important role British farmers play in making Christmas a very special meals for families around the country.  

And Morrisons’ staff also star in the advert, which pays homage to their hard work year round. 

Driving a fairy light studded green tractor, Farmer Christmas heads to his local Morrisons to see how the Christmas preparations are coming along, and taking a gander at their festive range

Driving a fairy light studded green tractor, Farmer Christmas heads to his local Morrisons to see how the Christmas preparations are coming along, and taking a gander at their festive range

The advert showcases the important role British farmers play in making Christmas a very special meals for families around the country

The advert showcases the important role British farmers play in making Christmas a very special meals for families around the country

As the advert draws to a close, Farmer Christmas than says that Morrisons is the 'only supermarket to be officially approved by me' due to their commitment to British farming

As the advert draws to a close, Farmer Christmas than says that Morrisons is the ‘only supermarket to be officially approved by me’ due to their commitment to British farming

Farmer Christmas goes to meet a baker with a ‘magic oven,’ a fishmonger and a butcher before he delivers their festive feast to an expectant family. 

As the advert draws to a close, Farmer Christmas than says that Morrisons is the ‘only supermarket to be officially approved by me’ due to their commitment to British farming.  

The advert is the first of ten Christmas TV advs putting Morrisons fresh food and festive deal into the spotlight to tie in with the World Cup and the Christmas period. 

It will debut during Good Morning Britain on Monday, before being shown during Coronation Street, Bake Off, I’m a Celebrity and Gogglebox.  

This ad is the first in a series of ten Christmas TV ads showcasing Morrisons fresh food and festive deals to tie in with the World Cup as well as the Christmas period. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: ‘We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal. 

‘We’ve brought Farmer Christmas back this year to show them the food and great prices that, thanks to Morrisons foodmakers and farmers, will be available throughout the festive period, all stamped with his seal of approval,’ she added. 

Dave Monk, Executive Creative Director and Publicis•Poke, which produced the ad, said: ‘Farmer Christmas is back. This year with a twinkle in his eye and a tractor to match. 

‘As the authority on Christmas food, with a mouth full of his own wisdom and a sack full of Morrisons mince pies, he’s here to remind us all that the most precious moments at Christmas are the ones we spend around the table with our family, and that the presents on our tables make Christmas just as special as the presents under the tree.’ 

BOOTS

Boots has released its very cheerful Christmas advert starring It's A Sin's Lydia West as a shopper with magical spectacles

Boots has released its very cheerful Christmas advert starring It’s A Sin’s Lydia West as a shopper with magical spectacles

In the advert, Lydia's character, Holly, uses the goggles to unleash the true meaning of Christmas and find out what her loved ones really want for the holidays, like her coworker who wants to have a bubble bath

In the advert, Lydia’s character, Holly, uses the goggles to unleash the true meaning of Christmas and find out what her loved ones really want for the holidays, like her coworker who wants to have a bubble bath 

Boots has released its very cheerful Christmas advert starring Lydia West as a shopper with magical spectacles. 

The It’s A Sin actress is Holly in the advert, where she uses the spectacles to unleash the true meaning of Christmas and find out what her loved ones really want under the tree. 

Come Christmas Day, everyone is delighted with the personal gifts Holly got them.  

The minute-long advert, airing to the tune of Hall & Oats You Make My Dreams Come True, celebrates choosing unique gifts over expensive ones. 

Holly finds the goggles on the seat next to her in the bus and put them on. 

As she gazes at a tree through the binoculars’ lenses, she sees it decorated with fairy lights. 

At the end of the advert, Holly is happy that she was able to get her loved ones the presents they wanted

At the end of the advert, Holly is happy that she was able to get her loved ones the presents they wanted 

Come Christmas Day, everyone is delighted with the personal gifts Holly got them as they open their presents by the treat

Come Christmas Day, everyone is delighted with the personal gifts Holly got them as they open their presents by the treat 

Through the glasses, the commuters in her bus also turn into cheerful Christmas revelers in festive jumpers and partywear. 

She then tries the glasses at work and at home, and they reveal her loved ones wants and needs, from her coworker’s candle-lit bubble bath to her cousin’s dream of becoming a drag Queen. 

Holly finds out her father wants to get items personalised with his beloved dog’s face, and buys him a pillow.  

The adverts end with the family opening up their presents under the tree on Christmas Day, and it’s revealed that the glasses actually belong to none other than Santa Claus.  

Speaking of the advert, Lydia said: ‘Christmas is my favourite time of year and like Holly, I enjoy the feeling of picking a present for someone that I know they are going to love. 

‘My time on set filming the Boots campaign got me feeling festive and excited to think about what is going to make my own friends and family smile with joy on Christmas morning.’

Pete Markey, Chief Marketing Officer at Boots UK said: ‘Our customers are telling us they want this Christmas to be a joyful time with loved ones, particularly after another turbulent year. 

‘The story of Holly and her magical spectacles shows that finding the right gift for the right person can spark that feeling of joy both for the giver and the recipient. Our extensive range of gifts means that people can be confident that with Boots there is ‘Joy for All’ this Christmas,’ he added.

Boots are also launching the Joy For All campaign in store by selling £2 3D glasses, with 50p going per purchase going to the Prince’s Trust.  

Customers visiting Boots stores this festive season will be able to experience the ‘Joy for All’ film for themselves, with magic 3D Christmas glasses available to purchase for £2, with 50p going to The Prince’s Trust.

Customers will also be able to purchase cards, wrapping paper and tags designed by a young person through the Prince’s Trust, with proceeds going to the charity. 

 This is in addition to Boots’ already existing campaigns for The Hygiene Bank and MacMillan Cancer Support. 

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