Richard Madeley cuts a sombre figure after being slammed for ‘sexist’ and ‘infantilising’ comment

GMB’s Richard Madeley cuts a sombre figure after being slammed for ‘sexist’ and ‘infantilising’ comment to Euro 2022 star Chloe Kelly

  • Richard left fans furious when he asked football champion Chloe if he could call her ‘Coco’ because ‘it’s what he calls his daughter’ during an interview
  • The striker scored the winning goal in the final of the women’s  Euro 2022 on Sunday
  • One viewer wrote ‘Wonder if he’s infantalises one of the Lions in this manner’

Richard Madeley cut a sombre figure as he headed to the shops in central London on Tuesday.

The outing came after he was blasted for ‘infantilising’ Euro 2022 star Chloe Kelly by nicknaming her ‘Coco’ because ‘that’s what he calls his daughter’ during an early morning interview on Good Morning Britain.

The host, 66, donned a grey T-shirt for the outing which he teamed with a pair of casual denim shorts. 

Out to the shops: GMB's Richard Madeley, 66, cut a sombre figure as he headed to the shops in London on Tuesday after being slammed for 'sexist' and 'infantilising' comment to Euro 2022 star Chloe Kelly

Out to the shops: GMB’s Richard Madeley, 66, cut a sombre figure as he headed to the shops in London on Tuesday after being slammed for ‘sexist’ and ‘infantilising’ comment to Euro 2022 star Chloe Kelly

Shielding his eyes behind aviator shades the broadcaster slipped his feet into brown Birkenstock sandals as he toted his belongings in a rucksack. 

The former This Morning host headed into the supermarket to pick a few essentials before exiting later with a trolley.

Viewers were left furious when footballer Chloe, 24, spoke to Richard and Kate Garraway on Good Morning Britain about her historic strike during the final which was followed by one of the most iconic Wembley celebrations. 

Unhappy: Lioness Chloe Kelly (pictured) appeared stunned when Richard told her: 'Chloe - or 'Coco' as I call my daughter Chloe - Coco, thank you very much indeed for coming in'

Unhappy: Lioness Chloe Kelly (pictured) appeared stunned when Richard told her: ‘Chloe – or ‘Coco’ as I call my daughter Chloe – Coco, thank you very much indeed for coming in’

The English professional footballer revealed she took her shirt off during her goal celebration because a ‘male footballer would be doing exactly the same’ saying it is the ‘best yellow card she has ever received.’ 

However at the end of the interview, she appeared stunned when Richard told her: ‘Chloe – or ‘Coco’ as I call my daughter Chloe – Coco, thank you very much indeed for coming in.’

Many of those watching were left baffled by the moment, with one writing: ‘Wonder if he’d infantalise one of the Lions in this manner.’

Sombre: The host donned a grey t-shirt for the outing which he teamed with blue denim shorts for his outing that same day

Sombre: The host donned a grey t-shirt for the outing which he teamed with blue denim shorts for his outing that same day 

Casual: Shielding his eyes behind aviator shades the broadcaster slipped his feet into brown sandals

Out for the day: He toted his belongings in a rucksack

Casual: Shielding his eyes behind aviator shades the broadcaster slipped his feet into brown sandals as he toted his belongings in a rucksack

MailOnline contacted ITV for comment. 

Another commented: ‘Chloe Kelly’s face after Richard Madeley says ‘Chloe – or ‘Coco’ as I call my daughter Chloe – Coco, thank you very much indeed for coming in.’

‘I have to say, I cannot imagine a young male player player who’d just scored the winning goal for England in a final going on TV and being told ‘Colin – or ‘Col-Col’ as I call my son Colin – Col-Col, thank you very much indeed for coming in.’

A third called it ‘patronising’, while another appeared to cringe, writing: ‘Oh lordy!’

Sexist? Viewers accused the broadcaster of sexism during the interview

Sexist? Viewers accused the broadcaster of sexism during the interview

Another wrote: ‘She had to bite back a retort. She shouldn’t have to.’

‘How to get brought down to earth quicker than gravity – be forced to have an interview with this least intelligent of men,’ one commented.

Elsewhere in the interview, Chloe spoke about the moment she scored the winning goal in the match, saying: ’Everything is a blur, you celebrate for what the moment is, not am I allowed to take my shirt off. 

Many of those watching the programme were left stunned by the interaction, branding it 'patronising and inappropriate'

Many of those watching the programme were left stunned by the interaction, branding it ‘patronising and inappropriate’ 

Good Morning Britain presenter Richard Madeley with his daughter Chloe in 2014 in London

Good Morning Britain presenter Richard Madeley with his daughter Chloe in 2014 in London

’I’m taking my shirt off; I’m going crazy because a male footballer they’d be doing exactly the same so as a woman why can’t we.

‘In that moment every England fan or player you’re an England fan at the moment. It’s the best yellow card I have ever received.’

Earlier in the Interview Chloe revealed she is just trying to ‘live in the moment.’

She said: ‘It hasn’t settled in yet. I think I’m just living in the moment and not even really looking at my phone too much because I am living in the now and taking it all in.’

Winners! Chloe took her shirt off after sending the ball home from close range and ran around the pitch with her euphoric teammates

Winners! Chloe took her shirt off after sending the ball home from close range and ran around the pitch with her euphoric teammates

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