They did WHAT? Raunchy ABC ad resurfaces from the 70s – and it’s like nothing you would see on the public broadcaster today
- A raunchy ABC ad from 1975 has re-emerged on Wednesday’s Gruen Transfer
- The commercial sees a busty woman suggestively fill a man’s bike with a pump
- The Gruen audience sounded somewhat stunned by the retro advertisement
A saucy ABC TV advertisement from the 1970s has resurfaced, leaving viewers and advertising experts gobsmacked by its sexually suggestive content.
The racy clip – which features a man being approached by a busty, blonde-haired woman in a revealing leather crop top – was showcased on the popular advertising panel show, Gruen, on Wednesday night.
Host Wil Anderson told viewers the public broadcaster had ran the raunchy ad in 1975.
In the clip, the young woman is seen approaching a motorbike rider at a service station in a seductive fashion.
A raunchy 197 5 advertisement for the ABC has been unearthed on Wednesday night’s Gruen Transfer. (pictured, a screenshot from the ad)
The camera then cuts to the bike’s rear-view mirror, which focuses entirely on the woman’s breasts.
The biker, who is seen in the mirror, then tells the woman to ‘fill her up’.
She grabs a petrol pump nozzle and suggestively inserts it into the bike’s fuel filler, telling the man: ‘I like your machine.’
The woman then pulls the nozzle out and climbs onto the back of the man’s bike. She holds onto him and grins as he revs the motorcycle and drives off.
The ad then cuts to the biker watching the scene on a TV in his home as a voiceover says: ‘You’re at home with ABC.’
He’s surrounded by a group of glamorous women in leather crop-tops and denim jackets sitting on motorbikes.
A voiceover is heard saying at the end of the clip: ‘Come on home to the world, man…or else.’
The commercial features a biker having his motorcycle suggestively filled up by a glamorous woman wearing a leather crop top. It then cuts to the man sitting on his bike in a house surrounded by other glamorous women
Gruen host Wil Anderson (pictured) joked that the ABC stood for ‘always being classy’ before he turned the conversation to the show’s panel to discuss whether a saucy ad like that could play on TV screens today
The Gruen audience sounded somewhat stunned by the retro commercial, with some heard gasping while others laughed.
It prompted Anderson to joke: ‘ABC stands for Always Being Classy.’
Creative director and panellist Dee Madigan suggested that, while the ABC shouldn’t run ads like the bike commercial nowadays, it should ‘take risks’ and be ‘braver and bolder’ with their advertising.
Todd Sampson said the ABC needed to try and appeal to a younger audience with their advertising as their older audience is ‘shrinking’.
The re-emergence of the stunning 47-year-old ABC advertisement comes as the public broadcaster celebrated it’s 90th birthday last week.
ABC stars let their hair down to celebrate the broadcaster’s 90th birthday as Leigh Sales bid farewell as host of its flagship program 7.30 (pictured, Tony Armstrong made a late-night appearance)
B1 and B2 were at ABC’s headquarters for its 90th birthday celebrations which coincided with the night of Leigh Sales final episode of 7.30
Leigh Sales was all smiles for the cameras before her last episode of 7.30 last week – on the same night the broadcaster held a party for its 90th birthday
Some of ABC’s biggest names gathered to celebrate the massive milestone with guests enjoying beers, champagne and a birthday cake cutting ceremony at its Ultimo headquarters last week.
Comedians Jean Kittson and Tim Ferguson, Stan Grant and ABC News Channel presenter Karina Carvalho were among the guests – which was also a celebration of 7.30 host Leigh Sales’ last day.
Popular Logie-winning presenter Tony Armstrong also popped by after co-hosting the channel’s television special alongside Zan Rowe and Craig Reucassel.
B1 and B2 from Bananas in Pyjamas and original members of The Wiggles also made special appearances.