Selena Gomez on Acne, Mental Health, and Her Day-to-Night Makeup Strategy – Vogue

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Beauty, in all its nuances, has always been a part of Selena Gomez’s world.

“Being in different facets of the industry, it’s been really fun to play with [beauty] because it makes a character when you’re on set, it creates something magical,” says the triple-threat performer and mental health advocate who, today, launches Rare Beauty, her new, long-awaited makeup line. “I was heavily involved in the entire process because I also care so much about mental health and I believe it’s a part of your self esteem, it’s a part of the way you see yourself,” says Gomez of crystalizing self-love and self-expression as brand codes.

On a late summer’s day at her home in Los Angeles, Gomez is taking Vogue inside her day-to-night beauty routine, from her tried-and-true cat-eye trick to re-creating the deep fuchsia lip she wore in her “Ice Cream” music video with K-pop supergroup Blackpink.

The way Gomez sees it, there’s no cutting corners: A lit-from-within glow begins with a dedicated skin-care routine. “When you’re taking care of your skin, you’re taking care of your body, and your mind, and soul—I think it’s all connected,” says Gomez. And as someone who deals with acne, she sees a direct correlation between stress and breakouts. “I try not to pick at anything—something that’s hard!” she admits. After cleansing her face, Gomez massages Tatcha’s cult-favorite Dewy Skin Moisturizer into her face (“It’s so thick and yummy that you actually don’t have to use that much!” she says), then layers on a veil of Drunk Elephant sunscreen. “I like to put sunscreen on, not only because it’s important to keeping your skin looking fresh, but I have Lupus, so being in the sun is kind of difficult for me,” explains Gomez, who continues to be candid about the realities of living with an autoimmune condition.

Her complexion prep complete, Gomez then dots on and blends in her Rare Beauty Touch Weightless Foundation, adding a brightening layer of concealer under the eyes in two different shades. Then, taking a page out of her makeup artist Hung Vanngo’s book, Gomez taps and blends her bright, rosy Soft Pinch Liquid Blush on the tops of the cheeks. “It lifts your cheekbones a bit,” she says of the strategic placement, which “also doesn’t make you look all red and sunburned.” Adding further definition with Benefit’s Hoola Matte Bronzer, she swipes on the earthy pigment in a number three shape down the face, sculpting the temples, cheekbones, and jawline in one fell swoop.

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