A Japanese carmaker has apologized in a leaked letter after a display of their latest modified SUV appeared to deliberately give it a rude title.
Subaru unveiled its new Forester GT model last weekend – and had appeared to name it the F.U.*.K.S edition – short for Forester Ultimate Customized Kit Special edition.
The company has now distanced itself from the name displayed at an Asian auto show in Singapore, saying in a leaked letter: ‘We want to make sure that you and all of your customers know that Subaru of America, Inc. (SOA) and Subaru Corporation (SBR) had nothing to do with this.’
The Subaru F.U.*.K.S edition was unveiled at the Singapore Motorshow last weekend
The letter continued: ‘We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show.
‘We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true.’
Pictures from the event show some strategic capitalisation make the rude acronym hard to miss.
With blacked out lights, bigger wheels and a powerful audio system, it had appeared to many as though the moniker was used on purpose during its unveiling at the Singapore Motorshow.
Subaru’s newly redesigned Forester GT SUV already made its world at the Taipei International Auto Show last month.
But the carmarker wanted to give the Singapore show an extra-special Forester GT, so appeared to slip a profanity into the title.
The car’s interior is covered in suede and leather with low-profile tyres plus striking blue body paint highlighted by red lines down the side.
Due to the capital letters selected it appeared the acronym spelled out a profanity
Many on social media found the vehicle’s apparent name hilarious and the branding caused a stir in the auto trade industry.
One Twitter user wrote: ‘The new Subaru Forester F.U.*.K.S edition is…something.’
Another joked: ‘You’ll get plenty of F.U.*.K.S. in the new Subaru Forester!’
A member of the industry speculated: ‘Is this a gaff or marketing genius from Subaru.’