Sunrise host Samantha Armytage has slammed Kmart after photo printing kiosks at its stores appeared to ban Christian terms.
Armytage directed criticism at the retail giant during the Thursday morning segment after the store blamed the error on a system glitch.
‘Kmart has come out this morning and said it was a technical glitch, that is rubbish,’ she said.
When customers tried to caption photos with the forbidden words, a message came up on screen saying ‘profanity has been detected in text and substituted with ****’.
Words such as Jesus, church, Bible and Christian used in captions were deemed to be profanities and replaced with asterisks, The Daily Telegraph reported.
Kmart photo printing kiosks (pictured) banned some words relating to religion due to a software error
By Thursday morning the error had been fixed and users could write the word church
The words Jewish and Allah were also banned but mosque, Islam and Koran were not.
Armytage had invited guests such as social commentator Jane Caro to weigh in on the incident, giving the store the benefit of the doubt.
‘I suppose they were trying to prevent blasphemy and some people, not me, do use these words as swear words,’ she said.
‘I think it must have been a system error because there is no benefit for them to do this deliberately.’
The kiosks are run by Kodak which recently installed software to detect profanities.
Kodak sales and marketing manager Gavin Wulfsohn said the list of profanities was wrong and would be fixed.
A spokesman for Kmart said: ‘We would like to sincerely apologise for this system error, which has been rectified overnight. It in no way reflects our views as a business.
‘At Kmart, we support diversity and inclusiveness irrespective of race, religion, age, gender, ethnicity, ability, appearance or attitude, and we want our teams and stores to reflect the communities in which we operate’.
Viewers on Sunrise were left convinced of a left-wing conspiracy to ban Christian words.
One named Dave Guinnett wrote: ‘Someone in Kmart is a left wing Christian hating flog’.
Another added: ‘I just banned Kmart’.
But others noted that the word Allah was banned and insisted it was a ‘genuine error’.
A spokesman for the company said it was a system error and would be fixed. Pictured: A Sydney Kmart