Taylor Swift fans sue Ticketmaster for ‘price fixing’ and ‘fraud’ over Eras Tour debacle

Taylor Swift fans sue Ticketmaster for ‘price fixing’ and ‘fraud’ over Eras Tour debacle as they allege company allowed scalpers to buy tickets

Taylor Swift fans are now suing Ticketmaster over the November 15 presale ticket debacle for her Eras Tour.

A couple dozen fans of the superstar, 32, are reportedly suing the company for ‘fraud, price fixing and antitrust violations’ as well as ‘intentional deception’ as they claim the ticketing giant allowed scalpers to snap up tickets according to TMZ.

The lawsuit claims that because the company is in control of the primary ticket sale market as well as the secondary market, they were ‘eager to allow’ scalpers into the presale event as they would get ‘additional fees’ for every resold ticket. 

Lawsuit! Taylor Swift fans are now suing Ticketmaster over the November 15 presale ticket debacle for her Eras Tour; Swift pictured Sep 2022

Lawsuit! Taylor Swift fans are now suing Ticketmaster over the November 15 presale ticket debacle for her Eras Tour; Swift pictured Sep 2022

The fans participating in the lawsuit added that even if Ticketmaster didn’t intentionally create an environment that was scalper and bot friendly, they were still not properly prepared for the number of potential fans that would attempt to get tickets.

The participants of the lawsuit are suing L.A. County – the home of Ticketmaster’s parent company Live Nation – for ‘ill-gotten gains’ the company gained during the presale.  

They are also asking the court to admonish the company with a civil fine of $2500 per violation.

Deception: A couple dozen fans of the superstar, 32, are suing the company for 'fraud, price fixing and antitrust violations' as well as 'intentional deception' as they claim the ticketing giant allowed scalpers to snap up tickets according to TMZ

Deception: A couple dozen fans of the superstar, 32, are suing the company for ‘fraud, price fixing and antitrust violations’ as well as ‘intentional deception’ as they claim the ticketing giant allowed scalpers to snap up tickets according to TMZ 

It comes after Ticketmaster finally apologized to Swift  and her fans after a catastrophic pre-sale in November for her Eras tour, citing bot attacks and massive demand for leaving fans in a virtual line for hours and others unable to purchase tickets at all. 

The ticketing titan canceled the general sale of tickets on Thursday and released a now-deleted statement that did not include an apology, which forced a furious response from Swift herself. 

She said she was ‘assured’ the company could handle the high demand for tickets and ‘it really pisses me off that a lot of them feel like they went through several bear attacks to get them.’

Upset fans: The participants of the lawsuit are suing L.A. County for 'ill-gotten gains' the company gained during the presale. They are also asking the court to admonish the company with a civil fine of $2500 per violation

Upset fans: The participants of the lawsuit are suing L.A. County for ‘ill-gotten gains’ the company gained during the presale. They are also asking the court to admonish the company with a civil fine of $2500 per violation

This forced Ticketmaster to make the Friday apology, but they spent only a few words saying sorry before going on to commend the ‘record sale’ of tickets.

The Department of Justice also increased the pressure on the company and launched an antitrust investigation into the owner of Ticketmaster, Live Nation Entertainment.

‘First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,’ said the Ticketmaster statement released Friday night. 

Ticketmaster gave many of the same reasons for the failure that they did in the previous statement. 

Ticketmaster finally issued an apology to Swift and her fans on Friday after receiving huge backlash for the disastrous week that saw fans unable to purchase tickets for her tour

Ticketmaster finally issued an apology to Swift and her fans on Friday after receiving huge backlash for the disastrous week that saw fans unable to purchase tickets for her tour

Swift said 'we asked them, multiple times, if they could handle this kind of demand and we were assured they could'

Swift said ‘we asked them, multiple times, if they could handle this kind of demand and we were assured they could’

Taylor's statement: 'It really pisses me off that a lot of them feel like they went through several bear attacks to get them,' Swift wrote in her statement

Taylor’s statement: ‘It really pisses me off that a lot of them feel like they went through several bear attacks to get them,’ Swift wrote in her statement

‘This time the staggering number of bot attacks as well as fans who didn’t have codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak,’ they said.

Never before has a Verified Fan on sale sparked so much attention – or uninvited volume. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.

‘Overall, we estimate about 15 per cent of interactions across the site experiences issues, and that’s 15 per cent too many.’

‘Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,’ the statement read, referring to fans who had pre-registered to receive a code to use for pre-sale ticket purchasing. 

Cancelled: The ticketing titan canceled the general sale of tickets on Thursday and released a now-deleted statement

Cancelled: The ticketing titan canceled the general sale of tickets on Thursday and released a now-deleted statement

'Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,' said Ticketmaster

‘Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,’ said Ticketmaster

Before the pre-sale even began, many were left fuming over the fact that they didn’t get a code. But they stayed hopeful that they would get a chance to purchase tickets during the regular sale.

But when those who did receive codes logged on to try to snag tickets on Tuesday, chaos ensued. Many were stuck waiting in a ‘queue’ on the website for hours, only for tickets to be completely gone by the time they were let in.

In addition, others who did get in said Ticketmaster froze when they tried to purchase their tickets, resulting in them losing the seats.

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying ‘Despite the disruptions, a new sales record was set.’

‘2.4 million tickets have been sold for the tour overall across onsales for Verified Fans and Capital One cardholders, on both Ticketmaster and SeatGeek,’ they said. 

Swift had a different view: ‘It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.’

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying 'Despite the disruptions, a new sales record was set'

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying ‘Despite the disruptions, a new sales record was set’

‘It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.’

‘I’m not going to make excuses for anyone because ‘ she said. 

The situation is now being monitored by the Justice Department, who have launched an antitrust investigation over whether Live Nation Entertainment abused its dominance over the multibillion dollar live music industry.

The new investigation is only the latest scrutiny of Live Nation Entertainment, which is the product of a 2010 Justice Department-approved merger between Live Nation and Ticketmaster.

That merger created a mega-corporation that has dominated the ticket sales industry unlike any other. In 2019, its last year of business before the Covid-19 pandemic, Ticketmaster sold 485 million tickets at over 40,000 shows.

After the ordeal with Taylor’s tickets, Tennessee’s attorney general Jonathan Skrmetti also revealed that he was also launching an investigation into Ticketmaster.

Excruciating: 'It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen,' said Swift; Pictured 2018

Excruciating: ‘It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen,’ said Swift; Pictured 2018

‘There are no allegations, at this time, about any misconduct. But as the attorney general, it’s my job to ensure that the consumer protection laws and antitrust laws in Tennessee are being honored,’ he said, adding that he was concerned about a potential monopoly.

‘We’re talking about a company with an extremely dominant market share, I’ve heard it may be up to 70 per cent of the concert venue, ticket sales.

‘Anytime you have that kind of concentration of market share, there’s the risk that the lack of competition will not just drive up prices for consumers.

‘It will also reduce the quality of the product and potentially this is a situation where the quality of the product is reduced.’

Jonathan Skrmetti, Tennessee's attorney general, on Wednesday said that he was launching an investigation into Ticketmaster to ensure consumer rights were being protected

Jonathan Skrmetti, Tennessee’s attorney general, on Wednesday said that he was launching an investigation into Ticketmaster to ensure consumer rights were being protected

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