The supermarket’s Christmas advert tells the story of a grumpy teenage boy who is more than a little reluctant to join in on festivities with him family.
With the slogan ‘Become more Christmas’, the advert, which is set to OMC’s song ‘How Bizarre’, sees the somewhat reticent teenager gradually getting more and more into the festive spirit.
The advert opens on an enthusiastic Dad and his son driving to Tesco for their usual shop.
Whilst wandering around the store, the Dad tastes some seasonal goodies and immediately transforms into a Christmas tree – a clear sign he is now feeling festive.
In typical teenager fashion his son looks embarrassed walks away – but not without doing a very over-emphasised eye-roll.
Back at home the boy’s mum welcomes him and his Christmas tree dad back with a plate of mince pies.
She says: ‘Hey I’m back I only went in for milk. Look what I’ve got, mince pies,’ before a mini frosty explosion sees her transform into a snowman.
Her son is, again, unimpressed.
After a time-lapse of festive preparations, the advert cuts to a Christmas party filled with people who are clearly in the spirit.
The dad laughs with a man encased in a snow globe as he plays darts – but this still isn’t enough to make the teenager smile.
A ring at the door and a delivery gingerbread man arrives with a giant Christmas hamper.
There is a glimpse of festivity as the teenager watches a video of his dad joking around, but as tree branches appear around his wrist, he pulls his jumper down in frustration.
Feeling nostalgic for their once-festive son, the boy’s mum and dad watch an old Christmas video of him making a star tree topper. The teenager passes by and catches a glimpse of the heart-warming moment, before walking by.
Back in the car again for another trip to Tesco, the dad wants to listen to Jingle Bells but the son changes it to ‘How Bizarre’.
When at the store, the pair are surrounded by people whose spirit has transformed them into festive symbols, some baubles, some reindeer, before the dad and son head home again.
Once parked up, the dad pulls out the handcrafted star tree topper from the home video and hands it to his son. ‘Merry Christmas,’ he says.
Touched by the gift, the dad closes the boot of the car to find his son has now, eventually, ‘Become more Christmas’ – also transforming into a festive fir.
‘This year, our #BecomeMoreChristmas ad captures the emotions and excitement we feel, as we draw closer to the big day,’ said Emma Botton, Tesco’s group customer director.
‘At Tesco, as Christmas approaches, we’re providing customers with all their festive favourites and some exciting twists, with quality and great value at the heart of it all.
On behalf of Tesco, we wish you all a Merry Christmas.’