The Inspired Unemployed’s beer brand is at the centre of a Federal Court battle

Beer brand promoted by Jack Steele and Matt Ford of the Inspired Unemployed in court showdown with rival brew connected to Mick Molloy and Eddie McGuire

A beer brand promoted by social media stars Jack Steele and Matt Ford is at the centre of a battle over ‘false claims’ now being fought out in Australia’s Federal Court.

Better known as the Inspired Unemployed, the best mates with millions of followers launched the low cal alcoholic beverage ‘Better Beer’ last October.

Now a rival company whose stakeholders include Mick Molloy and Eddie McGuire have launched a legal action, reports News.com.au.

Better Beer promoted by social media stars Jack Steele and Matt Ford (pictured) is at the centre of a battle over 'false claims' now being fought out in Australia's Federal Court

Better Beer promoted by social media stars Jack Steele and Matt Ford (pictured) is at the centre of a battle over ‘false claims’ now being fought out in Australia’s Federal Court

At the centre of the saga is the claim that Sidewinder Hazy Pale, produced by Brick Lane Brewing, can be confused with Better Beer.

Brick Lane Brewing launched proceedings in December saying that Better Beer, ‘made false, misleading or deceptive representations’ about its product. 

The company is seeking damages against the Torquay Beverage Company and Mighty Craft, makers of Better Beer. 

The court heard on Wednesday how the rival brands feature similar designs, and logos, might confuse consumers.

A rival company whose stakeholders include Mick Molloy (pictured)  and Eddie McGuire have launched legal action against the makers of Better Beer, reports News.com.au

A rival company whose stakeholders include Mick Molloy (pictured)  and Eddie McGuire have launched legal action against the makers of Better Beer, reports News.com.au

Brick Lane’s barrister Justine Beaumont also told the court how its Sidewinder beer was launched ahead of Better Beer on Instagram in July 2021.

Meanwhile, Ed Heerey QC representing Better Beer told the court that it was not possible to confuse the products.

‘If you’re ever going to go back looking for it, you’ll need the name,’ Mr Heerey said. The three-day trial continues.

Ford and Steele have a 20 per cent stake in the Torquay Beverage company.

At the centre of the saga is the claim that Sidewinder Hazy Pale, produced by Brick Lane Brewing, can be confused with Better Beer

At the centre of the saga is the claim that Sidewinder Hazy Pale, produced by Brick Lane Brewing, can be confused with Better Beer

The court heard on Wednesday how the rival brands feature similar designs, and logos, which might confuse consumers. Pictured: Better Beer

The court heard on Wednesday how the rival brands feature similar designs, and logos, which might confuse consumers. Pictured: Better Beer

Ford and Steele, from New South Wales’ south coast, are the ‘Aussie battlers’ behind the iconic social media account, The Inspired Unemployed.

After launching the page last year, they rose to fame during COVID-19 by sharing hilarious skits that are now seen by their 1.3million Instagram followers every day. 

Deciding to take advantage of their new celebrity status, they quit their day jobs where they’d been working as a plasterer and carpenter. 

Since then, the boys have had collaborations with The Iconic, Fendi, featured in GQ Style and Better Beer. 

Since rising to stardom the boys have had collaborations with The Iconic and Fendi, featured in GQ Style and Better Beer

Since rising to stardom the boys have had collaborations with The Iconic and Fendi, featured in GQ Style and Better Beer

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