Businesswoman who built a $15million empire after rejecting a $300,000 Shark Tank offer shares the best-selling sunscreen spray her customers are ‘obsessed’ with this summer
- Iris Smith, 27, is the founder of The Quick Flick and Queen Screen range
- She started her journey by appearing on Shark Tank and getting a $300k offer
- But she ultimately turned it down to pursue her own dreams, earning $15M
- Launched Quick Screen products just a year ago and they are best-sellers
As Australians prepare for a long hot summer Iris Smit, 27, who lives in Perth, is ramping up her efforts to encourage the use of SPF
A young businesswoman who rejected a $300,000 offer on Shark Tank only to build a $15million beauty empire from scratch has revealed that her best-selling products are the two she launched just a year ago containing SPF.
As Australians prepare for a long hot summer Iris Smit, 27, who lives in Perth, is ramping up her efforts to encourage the use of SPF this season with the help of her Quick Screen range, which has caused ‘explosive, triple digit growth for the brand as a whole’.
Iris, who made her name with a range of eyeliner products dubbed The Quick Flick, launched the Quick Screen range featuring a three-in-one moisturiser and ‘finishing spray’ that can top up your sunscreen even when you’re wearing makeup.
‘The instant popularity and huge growth of the Quick Screen range demonstrates a need for better suncare and skincare solutions in the Australian beauty market,’ Iris told FEMAIL.
‘Even with these products there is still a large gap in the market for SPF products that act and feel like skincare – our results prove that the Australian customer is seeking out better options than what has previously been available.
‘Traditionally, brands that created SPF products hadn’t considered the consumer’s entire beauty routine i.e. having a full face of makeup on during the day and this being a barrier to reapplication, or layering cream and powder products over sunscreen which can cause the sunscreen to pill or split.
‘Growing up in Western Australia, I have seen first-hand the damage that excessive UV exposure can do to the skin, and in the experience of my friends and family, skin cancer and UV damage does not discriminate based on age.’
Not only does her sunscreen range shield your face from the sun, but it also protects your skin against blue light damage from digital gadgets
Iris has built a stunning $15million beauty empire after creating Quick Flick and Beauty Fridge
Not only does her sunscreen range shield your face from the sun, but it also protects your skin against blue light damage from digital gadgets.
Her new line features two brand new suncare products – including a facial lotion and an invisible-finish mist – costing $45 each.
‘I wanted to challenge myself to really innovate and improve upon the existing products available to consumers’, the entrepreneur said.
‘I’m really proud to bring not one, but two products to the market that perfectly blend skincare and suncare and solve a lot of the problems that consumers face when using suncare products.’
During the two-year process, Iris said the new collection ‘really tested’ her.
‘It was certainly challenging developing two new products at the same time, in the middle of a pandemic and going through all the requirements to get Therapeutic Goods Administration (TGA) certification,’ she said.
‘Let’s just say Australia is the hardest country to get a sunscreen product approved. We were so determined to challenge traditional sunscreen products that it took us two years to get these formulas right and hundreds of rounds of samples.
‘It was certainly challenging developing two new products at the same time, in the middle of a pandemic and going through all the requirements to get Therapeutic Goods Administration (TGA) certification,’ she said
‘I think our manufacturer hated us by the end of it but you have to be fussy and particular when creating a totally new and innovative formula.’
The Australian-made Quick Screen range, which are are vegan-friendly and not tested on animals. has launched online and in Priceline and Coles stores across the country.
Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds.
The young entrepreneur – who invested $10,000 of her own money into the brand – appeared on Shark Tank in May 2018 just three months into starting her business.
Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds (customer pictured wearing the lamination gel)
The sharks were hugely interested in her $35 product with Andrew Banks offering to invest $300,000 – a deal for 25 per cent of her company.
But by the time she had to sign the contract, five months had passed, Iris realised her business was worth more than the offer.
‘When the Shark Tank show was filmed I had only really been in business for about three months. It was early days, however I was already turning over $100,000 a month by that stage,’ she told Daily Mail Australia.
‘My business was valued by the sharks on the show at $1million, however by the time the show aired in May, its valuation had already tripled. I wasn’t in the position where I really needed the $300,000.
The Quick Flick first made headlines in December 2017 after Iris, the then-university interior architecture student, launched her brand in her two-bedroom apartment – and dropping off orders at the Post Office via a shopping trolley
‘I was cash flow positive and I already had plenty of retail deals lined up. Signing the deal would have also restricted me from starting other brands such as Beauty Fridge.
‘I had so many ideas for other products and brands, I didn’t want to limit my career and lock myself in. Despite having so many friends and family pressuring me to sign the deal, the thought of it gave me anxiety. I trusted my gut, so I knew it wasn’t right.’
The winged eye-liner queen went out on her own – and within 12 months, she turned over $10million dollars.
‘I didn’t ever imagine that The Quick Flick would blow up like it did after the Shark Tank show. The publicity we received was invaluable,’ she said.
‘I honestly believe the company grew overnight what other businesses would grow in a few years. It was definitely tough and I had to put procedures in place pretty quickly to ensure we could keep up with the demand.’