The Trophy Room: Aldi launches pop-up bar in Sydney for $5 a head


A boozy night out for less than $5: Aldi launches a VERY fancy pop-up bar for just $4.41 a head – complete with award-winning wine, gin cocktails and a cheese platter

  • Aldi is set to launch its first pop-up bar in Sydney for two days only  
  • The new experience called ‘The Trophy Room’ costs just $4.41 per seat
  • It will showcase some of Aldi’s award-winning wines, gin and cheeses 
  • A glass of wine is no more than $2.49, and cheese costs up to 90c per serve 

Aldi Australia has announced it will be opening its first pop-up bar in the heart of the Sydney CBD – but only for two days.

On July 15 and 16, the new experience called ‘The Trophy Room’ will showcase some of the award-winning wines sold at by the supermarket giant along with cheeses to pair.

A night out at the bar will cost just $4.41 and include a gin cocktail followed by a specially curated tasting experience of a selection of Aldi’s award-winning wines, paired with a deluxe cheese platter.

On July 15 and 16, the new experience called 'The Trophy Room' will showcase some of the award-winning wines sold at by the supermarket giant along with cheeses to pair

On July 15 and 16, the new experience called ‘The Trophy Room’ will showcase some of the award-winning wines sold at by the supermarket giant along with cheeses to pair

Guests lucky enough to score a seat will be welcomed with a gin cocktail followed by a specially curated tasting experience of a selection of Aldi's award-winning wines, paired with a deluxe cheese platter

Guests lucky enough to score a seat will be welcomed with a gin cocktail followed by a specially curated tasting experience of a selection of Aldi’s award-winning wines, paired with a deluxe cheese platter

If priced individually, glasses of wine would start at a mere $0.83 for a Pinot Grigio, with the most expensive glass on the menu, a Pinot Noir from Otago in New Zealand, costing just $2.49.

Aldi is pairing these tipples with some of its most loved cheeses, including a triple cream brie from just $0.56 for a single serve and a smooth blue cheese for $0.62.

The boujee but affordable bar launches at a time when Australians are most concerned with the rising cost of living.  

The boujee but affordable bar launches at a time when Australians are most concerned with the rising cost of living

The boujee but affordable bar launches at a time when Australians are most concerned with the rising cost of living

A glass of wine is no more than $2.49, and cheese costs up to 90c per serve

A glass of wine is no more than $2.49, and cheese costs up to 90c per serve

Jason Bowyer, ALDI Wine Expert and Buying Director said: ‘The Trophy Room is a first for Aldi Australia, demonstrating that a fine wine and dining experience doesn’t have to dent your wallet. And what’s even better, you can replicate the exact experience at home. 

‘The reality is everyone can have a wine rack and cheese draw worthy of the title the “Trophy Room” if they shop the products on offer at Aldi.’

He went on to describe the value of the range as ‘undisputable’ and is excited to offer customers the unique experience.

Aussies who fancy a seat at the bar will have to be quick as The Trophy Room is open for only two nights.  

To select a sitting and purchase tickets click here. 

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