Today’s Karl Stefanovic says Channel Nine’s embattled brekkie show is making a comeback after beating rival Sunrise in Sydney and Brisbane
Today host Karl Stefanovic had a rare ratings victory this week.
The news comes at an ideal time for Today as next week will see the show celebrate 40 years on-air on Channel Nine.
Channel Nine’s Today had a rare victory this week beating Channel Seven’s Sunrise in the ratings. Pictured: Today’s Karl Stefanovic and co-host Ally Langdon
Meanwhile the ratings spike offers a consolation to Today co-host Karl, 47, who was up for a Gold Logie last Sunday, but missed out to Hamish Blake.
Karl who co-hosts the show with Allison Langdon says that Today is having a comeback after a dreadful year struggling in the ratings.
The 14 year veteran of the show said: ‘It’s been a really positive last four weeks for us, on the east coast,’
‘We’re winning Brisbane by long way, Sydney again, so we’re fighting our way back.’
The ratings spike offers a consolation to Today co-host Karl, 47, who was up for a Gold Logie last week, but missed out to Hamish Blake. Pictured: Karl at last Sunday’s Logies
The popular star may have alluded to the federal election and the war in the Ukraine, as factors in the ratings battle, without naming either story in his comments.
‘There’s been some big news stories,’ he said.
‘I’m not sure that politics was something our audience particularly liked.’
The news of a ratings win comes at an ideal time for Today as next week will see the show celebrate 40 years on-air. Pictured: Karl and wife Jasmine at the Logies last Sunday
After rating as the number one breakfast show in 2021 for all key demographics in Sydney, Melbourne and Brisbane, Today has been struggling to win audiences in 2022.
In one week last month it came third every day of the week, after rivals Channel Seven’s Sunrise and ABC’s News Breakfast.
Despite Sunrise winning the 18-year breakfast war battle Today wrapped on a high last year following the end of the ratings season.
Seven’s Sunrise team is still dominating in the ratings having won the overall season last year. Pictured: Presenters Nat Barr and David Koch
According to a report in TV Tonight, ratings for Nine’s popular breakfast program have greatly improved over the last year, as more Aussies have tuned in for the news coverage and light-hearted moments between the team.
‘It’s been a challenging year as the pandemic and repeated lockdowns have taken their toll on Australians of all ages,’ said Nine’s Director of Morning Television, Steven Burling.
‘During this time of crisis more and more viewers have made their breakfast program of choice for their daily news updates, and some much-needed laughs along the way.’
Despite Sunrise winning the 18-year breakfast war battle – Today wrapped on a high last year following the end of the ratings season. Pictured: Karl seen in Melbourne in March 2022