Tracee Ellis Ross dazzles in orange as she washes her hair at the UK launch of Pattern Beauty


Tracee Ellis Ross dazzles in a vibrant orange midi dress as she washes her hair in front of guests at the UK launch of Pattern Beauty in London

She launched her haircare brand in the U.S. back in 2019.

And on Wednesday, Tracee Ellis Ross, 49, dazzled in a vibrant orange midi dress as she washed her hair in front of guests at the UK launch of Pattern Beauty in London.

The Blackish star smiled happily as she showcased her shampoo and conditioner routine live beneath a shower to demonstrate its effectiveness.

Demonstration: On Wednesday, Tracee Ellis Ross, 49, dazzled in orange as she washed her hair in front of guests at the UK launch of Pattern Beauty in London

Demonstration: On Wednesday, Tracee Ellis Ross, 49, dazzled in orange as she washed her hair in front of guests at the UK launch of Pattern Beauty in London

Tracee’s stunning frock boasted a multi layer tasselled skirt from thigh level, while the rest of the dress was elegantly simple.

The actress teamed the sleeveless number with a coordinating pair of pointed stiletto heels for her launch bash. 

Completing her look, Tracee accessorised with chunky orange hoop earrings and a slick of matching lipstick. 

While washing her hair beneath a shower, Tracee switched into a similarly coloured strappy swimsuit. 

Gorgeous: Tracee's stunning frock boasted a multi layer tasselled skirt from thigh level, while the rest of the dress was elegantly simple

Gorgeous: Tracee’s stunning frock boasted a multi layer tasselled skirt from thigh level, while the rest of the dress was elegantly simple

Showering: The Blackish star smiled happily

Suds up: She showcased her shampoo and conditioner routine live to demonstrate its effectiveness

Showering: The Blackish star smiled happily as she showcased her shampoo and conditioner routine live to demonstrate its effectiveness

Fashionista: The actress teamed the sleeveless number with a coordinating pair of pointed stiletto heels for her launch bash

Fashionista: The actress teamed the sleeveless number with a coordinating pair of pointed stiletto heels for her launch bash

Back in 2019, Tracee discussed her journey with beauty and the struggle she faced getting her company on shelves while gracing the cover of Glamour.

Growing up, she said, ‘Sadly, there were not a ton of images, outside of my family, of people who looked like me.’ 

‘I grew up around hair, I mean, look at my mother’ she said giving credit to her icon mother Diana Ross. ‘I look back on photographs of myself when I was young [with big hair] and I think gosh, I took the long route to get back there.’ 

‘I went through those teenage years when everybody is searching to figure out who they are and all of a sudden become so aware of how they look,’ the Black-ish star added. ‘How they are seen, what’s cool, what’s in.’

It was not seeing representation in the industry that began her ‘contentious relationship’ with beauty.

On brand: While washing her hair beneath a shower, Tracee switched into a similarly coloured strappy swimsuit

Product demo: The star showed how she uses the products

On brand: While washing her hair beneath a shower, Tracee switched into a similarly coloured strappy swimsuit

Stunning: Completing her look, Tracee accessorised with chunky orange hoop earrings and a slick of matching lipstick

Stunning: Completing her look, Tracee accessorised with chunky orange hoop earrings and a slick of matching lipstick

Ellis said ‘the culture of beauty that was around me, but didn’t make space for me. As a result, I tried to beat my hair into submission to do what I thought it should do. I straightened it, I dyed it, I fried it.’

All of which led her to create Pattern, that caters to 3B-4C hair types (curly, coily and textured hair types). 

‘My initial reasoning for wanting to make these products was absolutely selfish. I was like, “I need these, where are they?” she said of creating the brand.

She found roadblocks to creating the brand and that she was ‘running up against many of the things that were exactly what made me feel bad about myself.’

The actress found people questioning her credibility on the hair industry. To which she believes ‘like many women of colour and people with curly hair, have become our best experts because the industry has not supported us.’

Though she still find that women of colour face ‘an underestimation in terms of our worth, our deservingness and our beauty.’ 

Entrepreneur: She launched her haircare brand in the U.S. back in 2019

Entrepreneur: She launched her haircare brand in the U.S. back in 2019

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