EXCLUSIVE: TV viewers could face MORE advert breaks as Ofcom considers relaxing restrictions on ‘frequency and length’ of advertising
- EXCLSUIVE: Ofcom to study rules on TV advertising ahead of possible changes
- The regulator will consider an increase in the number of ads that can be shown
- Read the full story on The Mail+ now
TV viewers could be subjected to scores more adverts as the media regulator looks at whether to change the rules around television advertising.
It has emerged that Ofcom is to study the rules which govern the ‘frequency and length’ of advertising on broadcast TV.
It is understood it will consider whether to grant an increase in the number of minutes broadcasters can dedicate to running commercials throughout the day.
Ofcom is to study the rules which govern the ‘frequency and length’ of advertising on broadcast TV
Viewers could be subjected to more ads like the so-called ‘GoCompare Man’ in a shake-up
The media regulator will also analyse whether to allow more product placement, which sees products shoe-horned into programmes, such as dramas and entertainment shows.
The move has sparked fears that the UK could descend into a US-style television advertising system, which is famous for the constant commercial breaks during shows, as well as the plugging of goods within shows.