Twenty/twenty beauty launch a cream eye shadow to improve eye health and last hours for $24

Multi-tasking make-up news: This new ophthalmologist-developed cream eye shadow nourishes and hydrates skin, protects against dry eyes and lasts HOURS

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While eyeshadow is probably not the item that you couldn’t live without in your make-up bag compared to mascara or concealer, we have news about a brand new multi-tasking eyeshadow from twenty/twenty beauty.

The ophthalmologist-founded brand, who are behind the internet viral twenty/twenty lash and brow growth serum, have developed a cream eyeshadow that also nourishes eye skin and works to combat dry eyes as well as last all-day.

It’s literally just launched on the twenty/twenty website and Amazon on January 11, and there is so much excitement about this do-it-all product that we recommending shopping fast as there’s no way of knowing when it will sell out.

twenty/twenty beauty cream eyeshadow stick 

These creamy, smooth eye shadow sticks glide easily onto lids with rich pigments to help make eyes pop. 

They’re good for you too as they’re packed with hydrating gentle ingredients like castor oil, argan oil, hyaluronic acid and Vitamin E to minimize the symptoms of dry eye disease.

There’s even a built-in sharpener for precise application. 

$24.00  Shop

The twenty/twenty beauty shadow sticks are available in four glam shades including Starry Eyed

Brown eyed girl shadow is a deep bronze that will make brown eyes pop and last all day

The twenty/twenty beauty shadow sticks are available in four glam shades including Starry Eyed (left) and Brown Eyed Girl (right)

If you’re one of the up to 49 million Americans suffering from dry eyes, especially in the winter, these luxe cream eyeshadows could alleviate many of your symptoms without having to put chemical drops in your eye.

And if you have sensitive or aging skin around the eyelids, you’ll benefit from castor oil, argan oil, hyaluronic acid, konjac root powder, and vitamin E to nourish and hydrate the lids and reduce the dreaded wrinkly, crepe-like texture. As it’s actively working to smoothen out the surface of your lid, you’ll find that the shadow sits better on your eyelid rather than pooling or smudging.

The twenty/twenty formulas are nourishing and hydrating thanks to castor oil, argan oil, hyaluronic acid, konjac root powder, and vitamin E

The twenty/twenty formulas are nourishing and hydrating thanks to castor oil, argan oil, hyaluronic acid, konjac root powder, and vitamin E

Even better is that the creamy formula will last all day on the eyelids without flaking into the eye and irritating eyes.

Dr Diane Hilal-Campo, the ophthalmologist founder of twenty/twenty beauty, has seen patients with eye damage caused by loose eyeshadow glitters and powders. This is why twenty/twenty beauty’s shadow is cream based as loose powder can flake onto the ocular surface, causing inflammation, scratches to the cornea, or even permanently stain the subconjunctiva (the area behind the whites of your eyes).

Add some drama to January with the twenty/twenty beauty shade in Private Eye

Tiger's Eye is a subtly shimmering camel that suits all eye shades - green, brown and blue

The twenty/twenty beauty shades will help you build drama or make your eye color pop with Private Eye black (left) useful for building a smoky eye

And there are glam benefits as well as health benefits as the colors are ultra-flattering and can be built-up to achieve a sexy night time face.

The names are cute too as you have Starry Eyed (lustrous champagne), Tiger’s Eye (subtly shimmering camel), Brown-Eyed Girl (deep bronze) and Private Eye (true black with subtle bronze shimmer).

To choose your favorite color and shop the new shadows before they sell out, head to the twenty/twenty website now.

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